Amazon (AMZN) has entered in a partnership with one of the largest U.S. residential real estate services companies, Realogy Holding Corp. (RLGY). The companies are joining forces to launch what they have dubbed, TurnKey, a new homebuying program that is designed to make the process of “finding and settling into a new home” simpler.

The TurnKey program, which Realogy said is now available in 15 cities, including Atlanta, San Francisco, Chicago, and Seattle, leverages the real estate firm’s Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA, and Sotheby’s International Realty brands.

Together, with Amazon’s Home Services and smart home product offering, the two companies are aligning themselves to provide specific homebuying services that they said will “simplify what can be a stressful and time-consuming event.”

The program is being launched with select affiliated brokers and real estate agents at Realogy based on their customer service record and local market expertise. Homebuyers will be connected to an agent within the city or community they are looking to buy a home by matching an agent to the homebuyer’s profile.

According to Realogy, when the homebuyer closes on their home, Amazon will then pair them up with local services and experts to help make the house they have just purchased a home. Homebuyers will receive $1,000 to $5,000 in complementary products and services from Amazon through Realogy, it said.

Some of the home benefits that a buyer will receive include deep cleaning of the home, access to handymen to assemble furniture, hang pictures, install shelving or mount TVs. Amazon will also offer the installation of its home smart home products.

"When we designed TurnKey, we recognized that 'closing' on a home is really just the beginning of the homebuying journey," Eric Chesin, senior vice president and head of strategy at Realogy said. "We are proud to team up with Amazon to extend the value we bring to buying a home beyond the moment you first unlock your new front door."

Shares of Realogy stock were up 19.11 percent at 10:06 a.m. ET on Tuesday while shares of Amazon stock were up 0.05 percent at the same time.

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A picture shows the Amazon logo at the entrance area of the Amazon logistics centre in Lauwin-Planque, northern France, on March 4, 2019. DENIS CHARLET/AFP/Getty Images
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