AMD Big Navi Launch Imminent, Price Slash Rumor Widespread

The launch of the much-awaited AMD Big Navi could be just around the corner if the recent teaser in “Fortnite” is to go by. Nvidia recently debuted its latest GeForce RTX 30-series, which is the rival of AMD’s upcoming GPUs. Rumors have it that AMD might slash the original price of the AMD Radeon RX 6000 series graphics card to compete with the recently launched Nvidia GeForce RTX GPU series.

AMD Big Navi Imminent Launch

An Easter egg discovered by streamer GinaDarling in “Fortnite” may have hinted at the imminent launch of the upcoming AMD Big Navi GPUs. the streamer stumbled upon the text, “Something big is coming to the AMD battle arena.” Many speculate that the term big in the teaser may be pointing to the official reveal of the AMD Big Navi.

Tom’s Hardware, meanwhile, reported having discovered that if a passcode is keyed into the in-game terminal where the alleged Easter egg is located, it displays the number 6000. It is highly likely that it is a reference that AMD Big Navi would usher in a Radeon RX 6000 series of GPUs.

AMD Big Navi Price

An unnamed AMD partner is reportedly claiming that the company is planning to cut the cost of the 16 GB AMD Radeon RX 6000 series card. The decision is allegedly due to the recent unveiling of Nvidia's Ampere GeForce RTX 30-series. The arrival of the RTX 3080, RTX 3070 and RTX 3090 has increased the pressure on the AMD RDNA Big Navi GPU.

The Nvidia RTX 3080 retails at $699 with twice the gaming performance of the RTX 2080. The RTX 3070 retails at $499 with performance allegedly outshining that of the RTX 2080 Ti. According to the latest claim, AMD will ensure that its latest offering in the market could compete better with its rival not only in performance but also in price.

The tipster claimed that the 16 GB AMD Big Navi RX 6000 would retail at $599. Following the Ampere announcement, the price would reportedly drop to only $549 for the said graphics card. While these details are exciting, it is worth mentioning that these are not official. In this case, it is wiser to take these details with a pinch of salt.