Advanced Micro Devices, Inc. sold its 50 millionth ATI graphics processor for the Wii game console on Wednesday.

The ATI graphics processor, code-named ‘Hollywood’, is a custom graphics processing unit from enabling Wii to provide exciting, immersive game play and interaction for consumers globally.

“AMD counts Nintendo as a valued customer and we continue to work together to make console entertainment a growing phenomenon worldwide,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD

AMD as an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions has a rich 10-year history of providing graphics solutions for Nintendo spanning both the Wii and Nintendo GameCube consoles.

The chip has become the most successful AMD console processor to date, in terms of unit sales, according to AMD.