Greg Joswiak, Apple’s VP of product marketing, has revealed that the iPhone XR is the best-selling variant of the three current-generation iPhones. This suggests the more affordable offering has been outselling its siblings, the iPhone XS and iPhone XS Max. 

Joswiak did an interview with CNET on Wednesday, and the Apple official proudly said that the iPhone XR has “been our most popular iPhone each and every day since the day it became available.”

The revelation does not come as a surprise however, since analysts predicted the cheaper, colorful variant to perform better than the other two models prior its release. Its $749 starting price is, after all, more appealing than the $999 and $1,099 price tags of the iPhone XS and iPhone XS Max, respectively. 

Even though the iPhone XR is regarded as the best-selling variant of the three new iPhones, it is still not doing quite well as Apple expected, based on circulating reports. Some sources claim that due to the lower-than-expected demand of the iPhone XR, Apple quietly slashed production by up to a third, according to MacRumors

IBTimes learned earlier this week that most of Apple’s supply chain partners in Taiwan are greatly affected by the reduction in production orders. An iPhone assembler is said to be trimming its workforce. On the other hand, camera lens supplier Largan Precision is seeing a decline in its monthly revenues. Meanwhile, Career Technology has already laid off 110 employees. 

Joswiak declined to confirm or deny the reports about production cuts. He instead reiterated his statement that the iPhone XR is Apple’s top-selling handset at the present time.

The Apple official then announced that the Cupertino giant will once again promote World AIDS Day, which is set to happen on Saturday, Dec. 1. The company is donating $1 for every Apple Pay purchase at an Apple Store, and the App Store from Dec. 1-7. 

“Not only does each purchase bring us closer to an AIDS-free generation but every dollar provides five days of life-saving medicine,” Joswiak added.

iPhone XR Apple claims the iPhone XR is its top-selling model this year. Photo: Getty Images/Stuart C. Wilson