Lolli, the web-browser extension that rewards users with free Bitcoins (BTC), is continuing to expand its list of brands by adding a new retail partner Expedia.

The new partnership was announced via a blog post on Monday as American shoppers ramp up online purchases to a record of $9.4 billion. With Expedia, users of Lolli can get up to 5 percent back in Bitcoin when they make their travel reservations with Expedia.

"We're thrilled to announce a partnership with Expedia. Our users love earning bitcoin when they travel and Expedia has been a highly requested partner since we launched. This year, Expedia is projected to generate billions in bookings. Rewarding travelers with bitcoin is an incredible way to distribute an enormous amount of bitcoin and make bitcoin more accessible to all, while educating people on the power and importance of bitcoin," said CEO Alex Adelman.

"We are excited to be partnering with Lolli who has proven to be a leader in the bitcoin rewards space by their vast pool of online retailers which represent some of the top brands in the world. To be able to offer cashback but in bitcoin for our customers is a great opportunity for Expedia and we wouldn't be able to do it without working with Lolli," said John Cianciarulo of Expedia, Partner Marketing Manager said.

Growing list of brands

Lolli has a number of brands that include Walmart, Toms, Macy's, Hilton, GAP, Old Navy, Sephora, Bloomingdales, and others that total to more than 500 partners. The reward percentage they give back to Lolli users is an average of 7 percent. So far, the highest percentage is from PureVPN with 37%.

Last month, during the massive Chinese shopping holiday (Single's day), Lolli landed another heavyweight in e-commerce giant Alibaba. U.S. shoppers who purchase on the Alibaba platform could get 5 percent back in Bitcoin.  

Also, Lolli was listed on CNBC's UPSTART100 as one of the most promising startups to watch in 2019. A total of 600 companies applied, but only 100 were selected.

Bitcoin adoption

Adelman wants to see Bitcoin as the primary medium of exchange despite Lolli being available only to U.S.-based users currently. In an interview with Market Disruptors, Adelman said that BTC is still in its early stages and that it would take about five years to achieve wider adoption. He is also hoping for it to achieve reserve status wherein countries will store Bitcoins as opposed to U.S. dollars or gold.

Bitcoin Users are reporting that Coinbase is overcharging them for transactions. Photo: David McBee/Pexels