Surpassing concerns of a trade war and slowdown, the holiday sales kicked into overdrive. According to reports, Thanksgiving online shopping will hit a record of $4.2 billion.

One of the reasons for the uptick is the compressed holiday shopping season this year compared to last year.

The data released by Adobe on Thanksgiving sales said deals would reach a record of $4.2 billion and mark a 14.5 percent jump on 2018 that stood at $3.7 billion. Adobe expects Black Friday sales to hit $7.5 billion this year and would be up by 20.5 percent vis a vis 2018. Cyber Monday sales will also grow nearly 20 percent to $9.4 billion, CNBC reported.

“The strong online sales performance to-date suggests that holiday shopping starts much earlier than ever before,” said Jason Woosley, vice president of commerce at Adobe.

The Adobe data also said more than a third of sales are coming from mobile devices.

The data showed the period between Nov. 1 and Nov. 27 registered a 16.1 percent surge in sales this year as “steep discounts on popular items like computers on the day before Thanksgiving indicate that many of the season’s best deals are already up for grabs.”

Galloping online sales have benefited retailers Amazon, Walmart, and Target at the stock market as well. The Amazon stock jumped 21.1 percent this year while Walmart and Target zoomed 27 and 90 percent respectively.

However, the tilt towards online shopping also puts many well-known retailers such as Kohl’s, Gap and Macy’s under pressure.

Hot deals with good savings

Meanwhile, Fox news recommended some top deals of the season involving good savings and the stores to get them from.

Beats Solo3 Wireless Headphone: Save $170 as Target sells it for $129.99 against the regular price of $299.99.

Nikon D3500 DSLR bundle: Consumers can save $450 by taking home the camera kit from Target at $399.99 covering the camera, an 18-55mm lens, a 70-300mm lens, and a bag. The camera kit’s regular price is $849.99.

Apple iPad 32GB Wi-Fi Gold: Walmart is selling this sixth-generation Apple iPad on its website for $329, and the buyer will make a saving of $100 compared to the regular price of $459.

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Despite many stores beginning Black Friday sales on Thanksgiving Day, some stores stick to Friday sales alone. Getty Images

Vizio 50" Class 4K Smart LED TV: This will save $180 if bought from Walmart as it sells at $248 against the regular price of $428.

Cuisinart 13-cup Food Processor: Costco offers $50 saving in this food processor and sells for $99.99 online against the regular price of $149.99.

Microsoft Surface Pro 6: The deal will offer a handsome $350 savings in the two-in-one laptop that sells for $1,199 at Best Buy. The retailer is offering it for $849 for the holidays.

iRobot Roomba 960 Robot Vacuum: The Roomba from iRobot on Amazon will come for $449 with a $200 saving.

Bose Home Speaker 500: The speaker sold by Amazon offers $100 saving. It has built-in Alexa voice control and is being sold at $299 compared to the regular price of $399.