Fashion house Burberry has now become one of the world's most popular luxury brands, after registering more than 10 million Facebook fans.

The makers of fragrances, clothing and fashion accessories achieved the landmark figure earlier this week and posted a note of appreciation for the same.

Ten million Facebook fans! Thank you so much for all your incredible support, posted Christopher Bailey, Burberry's Chief Creative Officer.

Fellow luxury brand Christian Dior, in comparison, has approximately 6 million, while Chanel has 5 million. Other high-end labels, like Louis Vuitton (4,594,933), Ralph Lauren (4,195,118) and Dolce & Gabbana (3,550,556) bring up the end of the list.

However, Burberry is not yet the world's most popular brand; it has yet overcome American lingerie and women's wear brand, Victoria's Secret, which has around 16,392,731 fans on the popular social networking site.

Burberry is regarded as one of the most technological and forward-thinking luxury brand in the world and was earlier also named the world's most digitally competent luxury brand, in October, by New York University think-tank LuxuryLab.

The label believes this is primarily due to digital initiatives like the Tweetwalk catwalk show on Twitter and the launch of a new initiative offering fans a free sample of its latest fragrance if they liked it on Facebook.