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The top pre-market NASDAQ Stock Market gainers are: Universal Display, ARM Holdings, Momenta Pharmaceuticals, Micron Technology, Sina, and Apple. The top pre-market NASDAQ Stock Market losers are: Mellanox Technologies, Logitech International, Netflix, ASML Holding, and Teva Pharmaceutical Industries.

Netflix is attempting to kill the controversy over its controversial 60 percent price hike and recast its DVD business in a new light by renaming it Qwikster.But already Netflix has run into a new challenge with the renaming, as after the company announced its DVD-by-mail service will be called Qwikster it became apparent that Netflix doesn't hold the name @Qwikster on Twitter.

Netflix has earned the wrath of its customers since it announced its decision to separate its unlimited streaming and unlimited DVD plans in the U.S. to better reflect the costs of each.

Netflix (NFLX) stock fell another 7.4 percent, to $143.75, Monday, on the same day that chief executive Reed Hastings announced the DVD-by-mail business that defined the company will become a separate service called Qwikster.

Top video rental company Netflix Inc split off its DVD service to a separate website called Qwikster, setting off another round of complaints from customers already angry at a price increase and sending its shares down 7 percent.

Netflix is trying to establish its new-look DVD service called Qwikster, but the company will have a hard time advertising over social media since the @Qwikster Twitter handle is already in use by an offensive user.

Top video rental company Netflix Inc will rename its DVD-by-mail business and split it off to a separate website, sparking a new round of customer complaints and concern by some analysts that customers might drop the service.

Netflix just can't seem to get it right. Late Sunday night, company co-founder and CEO Reed Hastings apologized for mishandling a 60 percent price hike in June while announcing that the company was changing the name of its DVD mailing service to Qwikster.

Top video rental company Netflix Inc will rename its DVD-by-mail business and split it off to a separate website, sparking a new round of customer complaints and concern by some analysts that customers might drop the service.

The company gives a big apology to consumers and makes a significant change by splitting off its DVD business.

U.S. stocks fell sharply on Monday as renewed fears of a Greek debt default prompted investors to book some of last week's gains and turn toward the safety of U.S. government debt.

It's the movies, stupid, wrote a commenter on Netflix CEO Reed Hastings' blog post, referencing one of Bill Clinton's 1992 presidential campaign phrases.

Netflix Inc is separating its movie streaming business from its DVD-by-mail service, which it is renaming Qwikster, Chief Executive Officer Reed Hastings said in a company blog post.

Netflix, one of the best entertainment brands, has decided to split services. The “old” Netflix will become just video streaming whereas the beloved DVD-by-mail service is to be redubbed Qwikster.

When Netflix announced an unexpected 60 percent price hike more than one month ago and thousands of angry customers spoke out against the streaming video and DVD-by-mail company, many said they would exact revenge against the then-high flying company.

In an attempt to bounce back from diminishing membership and dipping stock prices, Netflix will put in place a new strategy to separate the company's DVD by mail service and the growing segment of digital on-demand streaming.

Stock index futures pointed to a sharply lower open on Wall Street on Monday, as renewed fears of a Greek debt default prompt investors to book some of last week's gains and turn to safer assets such as gold.

After having faced the ire of customers over the recent price hikes, popular entertainment service Netflix has said it is separating its movie-streaming business and its DVD-by-mail service.

Ted Sarandos, Netflix's chief content officer, had the unenviable task of fielding questions at the Paley Center for Media conference on Thursday as shares of the company plummeted on news that subscriber growth was shrinking.

Netflix Inc. (NASDAQ: NFLX) lowered its third quarter domestic subscribers guidance, while maintaining its financial and international subscribers outlook. Wedbush Securities believes that the lowered expectations by Netflix reflect a degree of customer disinterest.

Netflix Inc cut its third-quarter forecast by 1 million U.S. subscribers, sending its shares down nearly 19 percent, as the company known for rapid growth expects more fallout from a price increase on its DVD service.

THE ISSUE: Netflix Inc, one of the most closely-watched momentum stocks, dropped nearly 20 percent on Thursday. Is it time to buy 'bargain' shares in the fast-expanding web video service?

Netflix shares took a hit after the company lowered subscriber expectations.

If Facebook’s much-anticipated IPO is off for the year, would its crackerjack board of directors now consider buying Yahoo in a reverse takeover?

Could Facebook buy Yahoo, effectively killing two birds with one stone? That's a scenario suggested by Reuters financial blog Breakingviews, and it is not out of the question.

The top pre-market NASDAQ Stock Market gainers are: Micron Technology, SodaStream International, Ryanair Holdings, NVIDIA, and Brocade Communications Systems. The top pre-market NASDAQ Stock Market losers are: Teva Pharmaceutical Industries, Logitech International, Huntington Bancshares, News Corp., and Netflix.

Amazon is about to launch a consumer tech battle with its highly-anticipated new tablet, expected to be launched in October, and the company is likely to try to win customers for its new product through a low product price-point and an annual content subscription model that will let readers have free access to older books and streaming movies and TV shows.

mazon.com is in talks with publishers to launch an e-library service where customers will be able to view e-book content for a monthly membership fee similar to Netflix.

Amazon shares jumped nearly 5 percent after reports the e-retailer could open a book-rental service costing around $79 annually.