Demi Lovato Offers Exclusive Virtual Reality Experience To Fans

In a world where everything is going digital, Demi Lovato is taking it one step further to make a unique experience for her fans.

The 27-year-old singer, along with her label Island Records, has teamed up with CEEK Virtual Reality to offer virtual concerts, behind-the-scenes content, and exclusive interviews to its users, also known as Ceekers.

In a preview of the content provided, Lovato shares a behind-the-scenes look at the filming of the music video for her single "I Love Me" and the meaning behind it. Unlike normal behind-the-scenes footage, CEEK used a combination of face-to-face and 360° camera views to deliver a unique viewing experience.

"To see fans engage in virtual experiences with their favorite artists in ways they've never been able to before is an exciting endeavor and something I wanted Island to be a part of," Darcus Beese, President of Island Records, said. "Having artists such as Jessie Reyez, Demi Lovato and Bon Jovi team up with CEEK is just the beginning of where we see ourselves aligning."

The VR content is only available on the CEEK platform, which is available for download on iOS, Android, Facebook Oculus, and HTC. It can be viewed through CEEK's Virtual Reality headset or in 2D on desktops, laptops, and tablets via ceek.com.

Although this new venture will let fans in on Lovato's music career, it remains to be seen if she will share some of her personal life on the platform as well -- like her new relationship with actor Max Ehrich.

The "Camp Rock" alum made the relationship Instagram official last week after the two appeared in Ariana Grande and Justin Bieber's music video for "Stuck With U." Lovato later posted the full footage of her and Ehrich dancing romantically and kissing while listening to the song.

"Happy to be a part of something so special right now. Like really REALLY happy if you can’t tell...," Lovato captioned the video.

Their video appearance isn't the first time the duo has been spotted together. In March, they accidentally revealed their relationship when Lovato strolled into the frame of "The Young and The Restless" star's Instagram Live.