KEY POINTS

  • The release date of "Donda" was announced during the NBA Finals commercial
  • The ad featured the music track "No Child Left Behind"
  • Olympic athlete Sha’Carri Richardson starred in the advertisement

Kanye West is all set to drop his new album "Donda" this Friday. The album contains a song that soundtracks the new Beats Electronics ad featuring Olympic athlete Sha’Carri Richardson. 

The announcement was made during Game 6 of the NBA Finals on Tuesday through an advertisement for Beats Electronics, starring Richardson.

The ad began with the fastest track runner in America ready for a sprint, and in the background, West's music track from the upcoming album, "No Child Left Behind," was played. Richardson, 21, then started her 100 m sprint in slow motion as West sings the lyrics: "He's done miracles on me."

The one-minute ad also revealed the 44-year-old rapper's listening event in Atlanta will be streamed live around the globe on Thursday via Apple Music at 8 p.m. ET.

The official Twitter handle of the Beats by Dre posted the ad Tuesday, and captioned, "@itskerrii doesn't need you to let her do anything. Scored and edited by @kanyewest Featured track is “No Child Left Behind” DONDA is officially out in 48 hours!"

Fans took the comments section to share their reaction, and they don't seem to be happy with the music track.

One of the fans wrote, "As a FORMER fan for 15 years, i think i speak for everyone when i say YOU FELL OFF make better music or i’m afraid i will be forced to remove you from my playlist."

A user wrote, "It's actually a raunchy, 4 minute track of pure debauchery. 'He's done miracles on me,' and 'no child left behind' are referring to cumming on a person's face. No child is left behind because you can't get pregernt if the cum is on the face. I heard this from insiders."

Considering these negative comments, one of the users noted: "A lot of y’all Ye fans are disrespectful. It’s almost like cursing in church the way y’all cursing in response to a song about how good God is." In response to this comment, another user wrote, "I can’t criticize this song because it mentions God? That’s ridiculous. That’s absolutely ridiculous. Kanye West is not God, and he does not decide what God is."

However, there were some fans who liked the track and praised the rapper for choosing an athlete. "Sounds like it’s gunna be a great song and so smart to use arguably the most polarizing athlete right now too," a fan commented.

On the personal front, West met his estranged wife, Kim Kardashian, for the first time after she filed a divorce in February as the estranged couple took their kids to an art museum over the weekend.

Kanye West LOS ANGELES, CA - JULY 24: Kayne West attends LACMA Director's Conversation With Steve McQueen, Kanye West, And Michael Govan About "All Day/I Feel Like That" presented by NeueHouse in association with UTA Fine Arts at LACMA on July 24, 2015 in Los Angeles, California. Photo: Stefanie Keenan/Getty Images for LACMA