The Internet search engine giant Google will update its privacy policy and terms of service (TOS), granting it explicit right to combine personal information across multiple products and services, the company announced, Tuesday, on its official blog.

The new policies will take effect on March 1. Due to the changes, Google users can get a simpler, more intuitive experience across all the Google services.

More specifically, Google searches may take into consideration context of searches according to the user's previous information and activities. A video in the post gives an example - the search engine can understand a car buff would want Jaguar the car rather than the big cat of the same name.

Furthermore, when a user is typing in Google Docs or Gmail, the auto-correct feature can also suggest spellings based on prior content he/she has created.

It may even be able to tell you when you'll be late for a meeting based on your location, your calendar and local weather conditions, the voice-over said. All of which means we're not just keeping your private stuff private. We're making it more useful to you in your daily life too.

The new privacy policies will be simpler and easier to understand, for Google's over 60 privacy policies for its different services are being rolled into one major privacy policy.

Meanwhile, the terms of service are also being rewritten and consolidated.

The main change is for users with Google Accounts. Our new Privacy Policy makes clear that, if you're signed in, we may combine information you've provided from one service with information from other services, Alma Whitten, director of privacy, product and engineering, wrote in the blog post. In short, we'll treat you as a single user across all our products, which will mean a simpler, more intuitive Google experience.

Today we can also do things like make it easy for you to read a memo from Google Docs right in your Gmail, or add someone from your Gmail contacts to a meeting in Google Calendar, the statement read.

However, not all products are included in the main privacy policy. Some special ones, such as Google Books, Wallet and Chrome will retain their own policies, Google explained in its FAQ section.

In some cases, such as for financial services like Google Wallet, a product may be regulated by industry-specific privacy laws and require detailed descriptions of our practices, Google said. In others, like Chrome, we simply wanted to explain our privacy practices specific to those products in more detail. In these cases we chose to keep product-specific notices rather than clutter up the main Privacy Policy.

However, Marc Rotenberg, executive director of the Electronic Privacy Information Center (EPIC), is worried whether those changes will lead to further erosions of user privacy.

These privacy policy consolidations have always led to a lowering of overall privacy standards, he told CNET. That was the exact experience with the Gmail privacy policy when Google Buzz was introduced.

What do you think about Google's latest updates? Leave your comment below.

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