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For many entrepreneurs, the most challenging aspect of running a business is building a sales team that is both skilled and reliable.

Cole Gordon
Cole Gordon Cole Gordon

To provide a solution to this problem, Cole Gordon founded The purpose of is to assist companies in building the high-performance sales teams they need to reach optimal success. Gordon's company doesn't outsource, and they aren't a staffing agency, they help their clients build a consistently high performing internal team that essentially runs itself.

If you already have a team in-house but they are underperforming, the company specializes in coaching and can help them perform better and more consistently. If you don't already have a team in place for them to work with, they'll build one for you by recruiting, vetting, and training the very best the sales industry has to offer, selecting only those they believe will be a great fit for your company.

The Man Behind

Gordon was once a high-performing sales rep himself. He decided to go into coaching and training because of the high demand of companies needing a good sales team, which resulted in him starting his own business,

"Good salespeople know other good salespeople. That's a fact. That is also the key to recruiting good salespeople too. You leverage them, their network, and find referrals," said Gordon.

Now he is well-known in the coaching and consulting industry. He has worked with over 1,000 sales teams and 10k sales reps, including some top-name clients such as Tony Robbins, Dean Graziosi, and Frank Kern. For the experienced salespeople who are looking to take their careers to the next level and reach Gordon's level of success, he also provides a separate accelerator program.

While he has a reputation for success in the industry, his reach extends beyond his fellow salespeople and to those who are just starting out or are considering doing so. He shares his experience, views, and methods with his over-half-million Instagram followers and his almost 600k YouTube subscribers.

A Program for Success designed a program aimed at assisting consultants, coaches, salespeople, and service providers, called Sales Team Accelerator. The Sales Team Accelerator is known for being one of the best sales education programs in the industry. The program is equipped with its own unique mixture of staff expertise and ethical selling techniques that allows it to build separate teams of closers and setters.

There are four educational pillars that are the foundation of the accelerator:

  1. Accelerated Training
  2. Assets and Economics
  3. Systems and Management
  4. Recruiting and Hiring

Gordon and his team have encountered a range of issues when it comes to a company's sales team, but one of the biggest is when they build their team without a firm foundation. Gordon knows that the best foundations have validated offers or assets, a comp structure that is scalable, and a sales process that can be successfully repeated over again. Companies with a team built on that foundation can attract the top salespeople to join them.

Another issue many clients come to Gordon with—a high turnover rate. The team knows this issue is time-consuming and expensive, which is why they tell their clients to 'hire from a place of abundance.' Doing this means that you review the qualifications of more than just a few top-level salespeople, giving you the ability to choose from a wide pool of candidates.

"We do not outsource talent, but rather help companies build internal sales teams that essentially run themselves," said Gordon. "Let's face it, the last thing any entrepreneur wants is for an outsourced sales team to leave the company. That's why we recruit, hire, and train the top one percent of sales reps instead."

And has the track record to back up their claims, with a reputation for placing top performing sales reps who go on to get hired full time by their clients.

About Cole Gordon

Cole Gordon is the CEO of, the leading sales and marketing education and training company that fulfills companies' needs for talented sales teams. Gordon is an 8-figure entrepreneur, investor, and sales trainer who has sold over $10 million worth of online coaching, consulting, and agency services. For more information about Gordon, please visit and for more about, visit