How Notix Is Helping Businesses Retain Customers

Millions of people use the web every single day and for any business that is looking to attract and retain a significant audience, being active on the web is key. One of the ways through which a business can convert customers is by having them subscribe to push notifications from their website.

While this is often overlooked, push notifications, especially via a website, are a great way to ensure that audiences remain engaged with a business and also make sure that consistent sales are made through these customers. This is why businesses like Notix are working to help businesses further drive web push notifications.

Why are Push Notifications Effective?

The average web user does not visit a single website during the day but instead, visits multiple ones over the course of a single day. This means that many websites and companies are constantly competing for consumer attention and if a business does not stand out through its website, a customer might visit and be impressed but forget about them over time.

When customers opt into a push notification, they essentially agree to receive pop-up reminders about a specific website, whether it be their content or the things they have for sale. This means such a website is less likely to be forgotten by them.

How Notix Works

Web Push notifications might be a great way to keep an audience engaged, but they must be well delivered or else they might even turn an audience member off. This is where Notix comes in.

Notix has been found to produce not only 30% better push subscriber collection but also a 30% better delivery rate than other popular services. This is because Notix doesn’t just bombard everyone and anyone with push notifications but makes sure the notifications are valuable and relevant. Also, Notix utilizes special technology that is hardly found anywhere else on the internet to ensure the best results.

First, Notix emphasizes that customers do not simply accept push notifications for every website but that your website has to be very high quality and engaging. Notix works with a number of operating systems including macOS, Android, and Windows. This means that regardless of the type of computer that a customer is using to log in to your website, they will be able to receive push notifications.

In terms of sending the most appropriate messages to customers, Notix allows for geo-targeting all locations. Once a customer agrees to receive notifications, the most appropriate messages can be sent that are relevant to such a person.

This includes sending notifications once a subscriber enters a specific geographic location and is more likely to keep them engaged. Notix also allows for sending push notifications to mobile devices. Given that mobile devices are one of the biggest ways through which customers browse the Internet, this is important.

Notix also creates push notifications that can be sent to smartphones that are already identified with installation IDs and have chosen to receive messages. Customers have to accept for this to happen to prevent the customer from becoming disengaged.

The campaign sent out through the push notifications can also go through the process of segmentation so that specific messages are sent to specific customers. For example, new subscribers can get a welcome message while updates can be sent only to existing subscribers.

This shows that the message being sent to customers is not a generic spammy one but one that takes them into consideration. Finally, Notix only works with an active subscriber base. If a business has a base of up to 30,000 Notix will be free for them and all Notix’s features available on all its plans, both the free and the paid.

Notix also has a monetization plan for users. According to this plan, customers can use all Notix features for free and, moreover, make some money on push notifications with branded content ads.

This is possible because Notix customers have an option to monetize collected push subscribers. Monetization would be provided by Notix’s partners with quality offers, depending on a number of factors, including the frequency of ad push notifications, restrictions to content, etc. If a Notix client hasn’t applied for monetization, their subscribers will keep receiving only those notifications that they send to themself. Furthermore, the monetization of these notifications has been found to not affect engagement rates or lead to unsubscriptions from users.

Why Notix is Needed

We’ve all visited a website that’s asked us to opt-in for notifications and we usually decline such an offer. This is because many times, we are wary of receiving spam or irrelevant messages bothering us throughout our day.

With Notix’s setup and features like targeted campaigns and monetization, businesses are able to better finetune the art of sending push notifications and are encouraged to ensure that they are efficient, relevant, and entertaining for the customers in question. For a business owner looking to attract customers, this means creating content that is relevant and for the customers themselves, it means receiving only relevant content.

Online marketing via push notifications is not likely going anywhere soon but instead, it is going to evolve into a more effective and better-coordinated effort that will ensure the best results for businesses and the best experience for customers.