HTC has finally launched one of its most anticipated phones, but it’s not called HTC Ocean. Instead, the company has chosen to call it the HTC U Ultra.

HTC launched two new devices in Taiwan on Thursday — the HTC U Ultra and the HTC U Play. While the Play seems to be a budget device, the Ultra comes with new and interesting features.

Although HTC has resisted from calling it the flagship device, the HTC U Ultra has features such as the Sense Companion voice assistant.

Here are some interesting features of the newly launched device:

Sapphire Glass Display

The HTC U Ultra seems to be a premium device, going by its features and price. The $749 device comes with a 5.7-inch Sapphire glass display — a feature we have only seen until now on high-end smartwatches.

Sapphire glass displays have a higher viewability in comparison to regular displays and don’t get easily scratched. The feature will be available on the limited-edition U Ultra, which will be launched later this year.

The device will also have Gorilla Glass 5 protection, a step-up from the HTC 10 that comes with Gorilla Glass 4.

Sense AI Assistant

Several companies have showcased their artificial intelligence-based voice assistants such as Microsoft’s Cortana, the Google Assistant and Amazon Alexa.

HTC has showcased its own AI assistant — the Sense Companion — ahead of Samsung, which is expected to launch its Bixby AI assistant next month.

The Sense AI assistant will work just like other voice-controlled assistants. It will let you control your phone with your voice, open apps using voice commands and other such tasks.

U Sonic

The U Sonic seems to be a unique offering from HTC. It is an audio function that will adapt and equalize sounds according to the structure of your ear. HTC’s U Ultra earphones emit an ultrasonic beam, which scans the internal structure of your ear. This helps the device create a personalized sound profile for you and enhance the listening experience.


The U Ultra comes with the same camera as HTC 10, which is not a bad thing since the camera is known for performing well. The 12-megapixel, 1.55 um pixels camera comes with phase-detection autofocus, laser focusing, optical image stabilization of f/1.8 and a scratch-resistant sapphire lens cover.

HTC U Ultra Specs

  • 5.7-inch Super LCD 5, 2560x144 display with Gorilla Glass 5
  • 4GB RAM, 64/128 GB internal storage, microSD card support
  • 12-megapixel UltraPixel rear camera with 4K video recording
  • 16-megapixel front camera
  • 3,000 mAh battery
  • One-touch fingerprint sensor