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Simbe Robotics' Tally Simbe Robotics

Tech companies, like Amazon, are revolutionizing the way you shop and Intel is joining the club. The chipmaker is launching its Responsive Retail Platform (RRP), a set of technologies that will change retail shopping, Intel announced Monday.

Intel CEO Brian Krzanich revealed the new platform at NRF 2017. RRP will bring retail hardware, software, APIs and sensors together, Intel says.

“The platform will take retail to the next era of highly efficient and personalized shopping, and intelligently lead businesses into the future,” Intel said in a statement.

What Intel’s Responsive Retail Platform Does

RRP collects multiple data streams to link digital and physical environments, Krzanich explained in an editorial. The platform aids with inventory tracking and provides insights on buying habits and personalizes shopping.

“It provides in-the-moment information about what customers are buying, what they want and how to manage inventory so it arrives just in time for customers to take it home,” Krzanich said.

Intel hopes the platform will lower costs and increase sales for retailers.

Retail Self-Auditing Robot

At NRF 2017, Intel demonstrated Simbe Robotics’ Tally, a robotic autonomous shelf auditing and analytics solution for retail. Tally, which makes sure products are in stock and are displaying the correct price, is powered by an Intel Core i7 processor-based Intel NUC and uses a number of Intel RealSense cameras.

“This is a prime example of how Intel’s visionary technology is seamlessly connecting a vast ecosystem of alliances to make the seemingly amazing become status quo for the retail world,” Intel said about Tally.

The company also announced it plans to invest more than $100 million over the next five years in the retail sector. The investment will work to integrate Internet of Things and other technologies into the retail industry.