At its fall launch event Tuesday, Apple dropped the price on its main new phone, the iPhone 11, to $699 from the $1,000 mark it charged in the past two years. Apple also introduced a new flagship phone, known as the Pro, that will sell for $1,000.

The iPhone Pro will come into two forms, the 11 Pro and the 11 Pro Max, which start at $999 and $1,099 respectively.

The iPhone 11 will receive a second camera lense, while the 11 Pro and 11 Pro Max will have three camera lenses which allow users to better zoom in on objects.

The three models will replace the iPhone XR, iPhone XS and iPhone XS Max. With slowing smartphone sales, Apple has been turning to its growing selection of services to help bring in more revenue, notably with its new Apple TV+ streaming service for $4.99 a month, undercutting many rivals.

The Apple TV+ service will roll out on Nov. 1, and will be available in 100 countries at launch. One notable Apple TV+ program is "See," a sci-fi drama starring Jason Mamoa.

Apple TV+ will come just weeks before Disney's streaming service Disney+ rolls out in the U.S., Canada and the Netherlands on Nov. 12. Disney+ will be $7 a month and will allow users to have access to original shows from Marvel, Star Wars and Pixar along with Disney's own studios.

Apple's gaming streaming service, Apple Arcade, is set to launch on Sept. 19 in 150 countries around the world. Google is set to have its own competing service, Google Play Pass.

The Apple Watch Series 5 will also land on shelves on Sept. 20 and will come at $399 for a GPS version and $499 with 4G network connectivity.

A new 10.2 inch iPad is also in the works and will have a retina display along with an 8-megapixel camera. The device will be available on Sept. 30 at a $329 price point.

Apple is continuing to diversify its services and devices, as iPhone sales dropped 12% in the fiscal third quarter of 2019. The company has also been concerned with President Trump's trade war with China, as the firm uses Chinese manufacturers to make some of its products.