It's Lit: Travis Scott, Reese's Puffs Collaborated On $50 Limited Edition Boxes

Travis Scott recently announced that he is collaborating with General Mills on a limited edition run of Reese's Puffs boxes. The big reveal came in the form of an Instagram post where the "Sicko Mode" rapper can be seen crouching in front a Range Rover and between two encased boxes of the cereal as he coyly hides his face.

The official Reese's Puffs Instagram account also uploaded the same three photos that Scott, 28, did on Tuesday.

"FRIDAY FYRE @travisscott x Reese’s Puffs collab. Check us out," read the company's photo caption.

The box, which was designed by Travis himself, features a prominent cactus and Scott gripping a giant spoon. Additionally, there are lightning bolts to truly electrify breakfast enthusiasts.

According to Billboard, the product will officially be launched at a pop-up event in Paris during fashion week, which will celebrate the cereal's release into the wild. Scott seemed to give a glimpse inside the event space on his Twitter account on Tuesday with a short video, which can be seen below.

For any fans of the rapper who are looking to get those goosebumps every time they eat a spoonful, the boxes, which cost $50 a piece, can be purchased through Scott's website beginning on Tuesday.