As a way to celebrate the new year, Meghan Markle and Prince Harry shared a video on their Sussex Royal Instagram that highlighted events from 2019, but one particular picture of Archie Harrison had a surprising effect.

Set to the tune of Coldplay's "Clocks," the Duke and Duchess of Sussex shared some of the special moments from the year with royal fans in the short clip.

"Wishing you all a very Happy New Year and thanking you for your continued support! We've loved meeting so many of you from around the world and can't wait to meet many more of you next year. We hope 2020 brings each of you health and continued happiness," the members of the British royal family wrote in the below caption.

At the end of the video montage, there is a photo of Prince Harry holding his son in front of a scenic background. Particularly, Archie's outfit is what prompted the response. The "adorable wobble hat" that he is wearing is made by the New Zealand charity Make Give Live, which uses knitting groups as a "catalyst for connection and kindness in our communities." The grey hat that Archie wore in the picture is the charity's Cocobear hat and retails for $49.00.

READ: Why Meghan Markle, Kate Middleton Wore Same Color On Royal Tours: 'Strategic Choice'

Initially, the former "Suits" actress was given one of the organization's hats during her 2018 New Zealand tour. However, the specific one that Archie wore in the photograph was not the one that was gifted to them directly from the charity.

"That wasn't the one she was gifted. She had purchased two more in the next sizes up. "We were like 'what?' and started going through all our orders and found an order for two Cocobear hats in November. It obviously wasn't her name but the address was in Windsor. "We thought, 'How did we miss that?'" co-founder Claire Conza told The Londoner (via Insider).

As stated by the outlet, since the Duke and Duchess shared the photo sales have been kicked into overdrive.

This is not the first time that the royal couple have been influential through social media. In August, the Duchess purchased a birthday cake from a bakery that works to help women coming out of prison or domestic violence situations find gainful employment.

Meghan Markle Prince Harry
The Duchess and Duke of Sussex are pictured on Jan. 14, 2019 in Birkenhead, United Kingdom. Danny Lawson/WPA Pool/Getty Images