Finnish mobile maker Nokia will introduce a new ‘Search’ feature on its mobile phones which will allow users to locate a particular place at just a click, a report in the Nokia official blog said.

Nokia said it will be collaborating with Microsoft. The decision comes just after the success of Nokia’s ‘Ovi Store’ which allows users to buy mobile phone applications. Sometimes, the apps are free of charge.

In an open letter from Nokia CEO Stephen Elop, he elaborated that Nokia will adopt Windows based smartphones and innovate imaging and other areas. Nokia’s Search will be powered by Bing, a web search engine from Microsoft. This will allow users to access Bing’s next generation search facilities. Nokia will also adopt Microsoft’s mapping services and they will also be incorporated with Bing.

“We each bring incredible assets to the table. Nokia’s history of innovation in the hardware space, global hardware scale, strong history of intellectual property creation and navigation assets are second to none. Microsoft is a leader in software and services,” said Elop in the company’s official blog.

“The company’s incredible expertise in platform creation forms the opportunity for its billions of customers and millions of partners to get more out of their devices,” he added.

Elop, along with Microsoft CEO Steve Ballmer, said that Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allow developers to easily influence the engine’s global reach. Nokia’s content and application store will be incorporated with Microsoft Marketplace for a more convincing consumer experience.

“Together, we have some of the world’s most admired brands, including Windows, Office, Bing, Xbox Live, NAVTEQ and Nokia. We also have a shared understanding of what it takes to build and sustain a mobile ecosystem, which includes the entire experience from the device to the software to the applications, services and the marketplace,” wrote Ballmer.

Steve Ballmer Intellectual Property Electronics Microsoft