Alex Rivers

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More From Alex Rivers

The Manicure Became a Statement. Now Brands Are Keeping Up.

From World Cup watch parties to Pride Month and Independence Day, nail art has become a fast-changing form of personal expression. Brands like Beetles are meeting demand with seasonal DIY manicure kits designed for every occasion.
Jul 01, 2026

When 'Treat Yourself' Beauty Started Doing The Math

Consumers are rethinking beauty spending as value becomes more important than prestige. From magnetic lashes and press-on nails to skincare and fragrance dupes, shoppers are replacing recurring beauty costs with affordable, reusable alternatives.
Jun 30, 2026

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