Aside from releasing high-end flagship smartphones, Samsung is also known for releasing more affordable mid-range handsets. Now, a new report claims that one of its mid-range lines might be discontinued as part of the company’s plan to restructure its smartphone business.

Samsung is said to be considering to to kill off the Galaxy J series, according to South Korean website ETNews. The site claims that Samsung wants to reorganize its budget and mid-range smartphone lineups by killing off the Galaxy J series and expanding the Galaxy A series. Another thing that Samsung is allegedly planning to do is to introduce the new Galaxy M lineup, which might replace the Galaxy On series.

No specific timeline was given on when Samsung plans to ditch the Galaxy J series entirely, but it could be done in the near future. This may disappoint a lot of customers who are big fans of the Galaxy J series, but at least the Galaxy A series will be in a good position to get more features and have more products released under the brand. The Galaxy A lineup could also be Samsung’s direct competitor to mid-range devices from the likes of Huawei and Xiaomi.

The introduction of the new Galaxy M series is also well positioned to fill the gap that will be left behind by the Galaxy J series. The Galaxy M is said to be aggressively-priced budget smartphones that are likely to be only available in China, India and South America, according to Android Authority.

The Galaxy J series has been around since 2013 and is primarily aimed at Asian and European entry-level markets. The last handset released under the brand was the Galaxy J2 Core, which was introduced last month as an Android Go device.

Samsung is expected to release two more handsets under the brand: the Galaxy J4+ and the J6+. Samsung has already teased the two phones on its website and has even confirmed that the two will arrive with side-mounted fingerprint scanners. The Galaxy J4+ and the Galaxy J6+ might be released sometime later this month, according to PhoneArena.

It’s likely that this restructuring of Samsung’s mid-range lineups is part of the company’s strategy to attract more customers. Samsung mobile division CEO DJ Koh did say that they want to focus more on bringing innovations to Samsung’s mid-range smartphones and get more millennial users.

Samsung Samsung might kill off the Galaxy J series. Photo: REUTERS/Kim Hong-Ji