KEY POINTS

  • Snapchat has launched a new feature called "Spotlight"
  • The company announced that it is giving away a million dollars, distributed to users, per day
  • Users will have to make the most creative Snaps in order to get a piece of that $1 million

Snapchat has announced that it will generously reward creators who produce the most creative and popular content, having allotted a million dollars per day to those whose posts make it to the top.

In a blog on its website, Snapchat announced the arrival of a new feature called “Spotlight.” This feature is a short-form video feed that lets users see Snaps that might interest them, whether they are actually interested in these kinds of Snaps or not.

Per Snapchat, the vertical feed uses an algorithm to surface the content that users might be interested in. The content shown on screen are chosen using a variety of factors that include, but are not limited to, the amount of time a user watches a particular Snap and whether it’s favorited and shared with friends, among others. The algorithm also takes into consideration if the user ignores a Snap and scrolls past it.

The social media app announced that it is giving away $1 million per day, distributed to all Snapchat users, or “Snapchatters,” whose posts become popular when they surface on Spotlight. This will run until the end of the year, with the possibility of an extension.

The company laid out a few rules, however: Snapchatters need to be at least 16 years old to be eligible and must obtain their parent’s consent to earn from the platform, if required.

Per Snapchat, earnings will be computed using a “proprietary formula” based on the total number of unique views a Snap gets per day. This number will then be computed against the performance of other Snaps on the same day.

This means no user can expect to earn the same amount of money every single day. Snapchatters will have to be very creative and be able to choose interesting content in order to make Snaps that can overtake others.

“Many Snapchatters will earn each day, and the ones who create the top Snaps within that group will earn the most for their creativity,” Snapchat said.

Guidelines

The social media company explicitly mentioned that Snapchatters’ Snaps will have to abide by the Community Guidelines in order to be eligible for rewards. This means Snaps that contain the following will not be allowed:

  • Sexually explicit content
  • Harassment and bullying
  • Threats, violence and harm
  • Impersonation, deceptive practices and false information
  • Illegal content
  • Terrorism, hate groups and hate speech

This handout picture shows Snapchat's latest feature called “Spotlight," a new curated short-form video feed in a stepped up challenge to social media rivals like TikTok This handout picture shows Snapchat's latest feature called "Spotlight," a new curated short-form video feed in a stepped up challenge to social media rivals like TikTok. Photo: Snap Inc. / Handout