• Starbucks will begin its holiday promotion on Nov. 6, adding a series of new drinks and pastries to its menu for the duration of the season
  • Customers who order one of the holiday drinks on the first day at participating stores will receive a reusable holiday cup
  • The promotion comes as Starbucks looks for good news amid falling profits and increasing overhead due to the pandemic

Starbucks is looking to lure in more customers with free reusable cups and a revamped menu for the holiday season.

The promotion comes as the COVID-19 pandemic maims profits even for giants of the service industry. A free reusable cup featuring a red Christmas sweater design will be given to anyone who orders a seasonal beverage (hot, iced or blended) at a participating store on Nov. 6, the company announced Thursday.

The drinks returning for the holiday season and participating in the promotion are:

  • Peppermint Mocha
  • Toasted White Chocolate Mocha
  • Caramel Brulee Latte
  • Chestnut Praline Latte
  • Eggnog Latte

Starbucks is not limiting the offer to just the new seasonal items. Those who are still enjoying fall favorites can order one of these to get their reusable cup while supplies last:

  • Pumpkin Cream Cold Brew
  • Pumpkin Cream Nitro Cold Brew
  • Pumpkin Spice Latte
  • Salted Caramel Cream Cold Brew
  • Salted Caramel Hot Chocolate
  • Salted Caramel Mocha
  • Toasted White Chocolate Mocha
Starbucks holiday 2020
Pictured is the reusable holiday coffee cup Starbucks will give out for free on Nov. 6, 2020. Starbucks

The beverages will be accompanied by these new seasonal snacks as well:

  • Sugar Plum Danish
  • Cranberry Bliss Bar
  • Snowman Cookie
  • Snowman Cake Pop

Customers can pick up their reusable red Starbucks cup by ordering a seasonal beverage in stores, on the mobile app or through Starbucks Delivers with Uber Eats.

Nov. 6 will mark the first day these drinks and pastries are available for purchase. This is the third year in a row Starbucks has offered the free cup promotion, making it something of a holiday staple for regular customers. Many also look forward to the festively patterned disposable cups used during the season.

Starbucks could certainly use a boost in customers. Its latest quarterly report showed an income decline of $1.2 billion. The COVID-19 pandemic has reduced sales by 9% and increased Starbucks’ operating margin by over 15%.

The blow didn’t entirely halt expansion, with the company adding 480 new locations and 19.3 million members to its loyalty program. Starbucks also attempted to offset the losses with increased prices of 21% stateside and 5% in China.

Starbucks has revealed its 2020 holiday cups and seasonal drink menu. Starbucks Multimedia