Being happy and successful in private and professional life—or as Shane Jordan calls it, achieving inner peace—is what life should be all about. What most people don’t realize, though, is that happiness does not have a one-size-fits-all definition. For some, inner peace is just hedonistic happiness that involves going on a vacation to the world’s most exotic places and lying in a hammock all day. For others, it’s fighting for world peace or fulfilling their life-long dreams.

Unfortunately, thanks to today’s fast-paced world filled with busy schedules, hectic lifestyles, and tons of stress, people have trouble finding the peace of mind they desperately need, especially when they chase their dreams. As Shane Jordan explains, what people seem to forget is that inner peace is crucial for turning dreams into reality.

Shane Jordan
Shane Jordan Shane Jordan

“Finding inner peace is already challenging with the hectic environment that surrounds us,” says Jordan. “But anyone who wants to become successful needs to understand that happiness always comes first. Otherwise, everything we set to achieve and, in the end, successfully achieve won’t bring us a sense of gratification, excitement, and accomplishment to push us to continue conquering the world.”

According to Shane Jordan, the key to finding inner peace is finding the perfect balance between happiness and success, and Jordan found that balance in several things he loves the most: writing, marketing, and his lovely dog, Izzy the Frenchie. With over 20 years of experience in the entertainment industry, Shane Jordan saw an opportunity to turn his dog into a superstar, and he managed to achieve that. Today Izzy the Frenchie is the most famous bulldog in the world, with close to 2 million followers on all social media.

However, the duo has a lot more planned for the future, as Jordan plans to move Izzy into broader spaces—namely into the metaverse with a high-profile NFT drop. As Shane Jordan explains, the Izzy’s NFT release will be realized with the help of Animal Concerts, a metaverse company that is providing live and non-live metaverse concert experiences.

Outside of the metaverse, Jordan and Izzy the Frenchie will be launching a jewelry line in collaboration with Twila True Fine Jewelry. Twila True has recently done collections with Lil Jon, Dee Jay Silver, Jordin Sparks, and Evelyn Lozada, and now Izzy is going to be a new face of the jewelry line that will cater to the world’s wealthiest pet owners.

“I had an interest in this space and felt it was a perfect fit for Izzy, since I came from the entertainment music scene. Apart from that, it’s exciting to see Izzy’s name joining some of the greatest music industry names out there as Animal Concerts collabs include Alicia Keys, the Avila Brothers Project featuring Snoop Dogg, Billy Ray Cyrus, Future, Busta Rhymes, and Cristóbal Balenciaga ," says Jordan. “We also plan to open several dog parks in the metaverse and launch a series of NFT drops with Binance and Crypto.com. These collabs are meant to make the world a bit of a better place, especially for helpless animals.”

As Shane Jordan explains, this is a dream come true for him, as he managed to achieve that elusive inner peace and work on things and projects that make him and the people around him happy. And for him, that is the secret of success.

"Success is discovering what makes you happy on the inside," Jordan states. “You can earn millions and buy the most expensive things and houses, but true success happens only when you take a deep look inside yourself and find what brings you happiness and motivates you to be a better person for yourself and the people around you.”