MARKETING

You may be thinking: Hey, I’m not asking anybody to refer me, so word-of-mouth marketing is not something I need to concern myself with. I mean, if I provide good products or services, and if my customer service is up to par, I’ll natural

Tropical island. Eleven competitors. Osama bin Laden. Porn scandal. Prize? Best job in the world.

Google Inc should defend a trademark lawsuit by Rescuecom Corp over advertisements linked to keyword searches, a U.S. appeals court ruled on Friday.

Overall, 21 percent of sellers indicated that what they wanted most from their agent was help pricing their home competitively.

Online advertising in the U.S. grew 10.6 percent to $23.4 billion last year, according to a report released by the Interactive Advertising Bureau on Monday.

Google Inc is cutting its sales and marketing team by roughly 200 employees, saying it had over-invested in certain parts of the company.

The U.S. government and four states sued Dish Network Corp on Wednesday, accusing the satellite television provider of assisting its authorized dealers in calling consumers with recorded telemarketing messages.

New air routes, hotels, and booking strategies make European travel almost as cheap as staying home. Europe. Cheap. Could there be a more tantalizing...

Chinese health authorities said on Saturday that they had found no evidence of cancer-causing chemicals in baby products made by U.S. company Johnson & Johnson.

On March 16 marketing firm PureMatter celebrated the recent achievement of twelve ADDY Awards.

U.S. hedge fund Citadel Investment Group LLC plans to roll out several new funds, including one with lower fees that will aim to make money on currencies, interest rates and other trades based on broad economic trends, the Wall Street Journal reported.

Amazon.com Inc will allow shoppers to trade in used video games for store credit, a move that may challenge a core driver of profitability for No. 1 U.S. game retailer GameStop Corp.

U.S. retailers posted better-than-expected February same-store sales on Thursday due to a strong gain at discounter Wal-Mart Stores Inc , which said lower gasoline prices had loosened some household budgets.

Top U.S. retailers saw anemic same-store sales in February as shoppers kept a tight hold on spending, but Wal-Mart Stores Inc again beat expectations and said lower gasoline prices had relaxed some household budgets.

Top U.S. retailers saw anemic same-store sales in February as shoppers kept a tight hold on spending, but Wal-Mart Stores Inc again beat expectations and said lower gasoline prices had relaxed some household budgets.

Top U.S. retailers saw anemic same-store sales in February as shoppers kept a tight hold on spending, but Wal-Mart Stores Inc again beat expectations and said lower gasoline prices had relaxed some household budgets.

Gap Inc on Thursday posted a lower quarterly profit, but cost cuts helped counteract a drop in sales at the global apparel retailer.

The pace of sales of existing home in the United States fell 5.3 percent in January to a 4.49 million-unit annual rate, while home prices dropped to a six-year low and inventories shrank, the National Association of Realtors said on Wednesday. Economists polled by Reuters were expecting home resales to rise to a 4.79 million-unit pace from the 4.74 million rate for December. The inventory of exi...

As the economic crisis continues to swallow up companies, America's largest digital camera retailer Ritz Camera, has become the latest to file for bankruptcy.

LONDON - Wal-Mart Stores Inc (WMT.N) posted a 14.3 percent drop in fourth-quarter operating income at its international businesses, hit by the stronger dollar, but said underlying growth was solid, led by the UK, China and Brazil.

Listening to your consumer isn’t going to cut it anymore. These days, firms need to engage, interact and connect with their customers on a deeper, more meaningful level if they’re going to survive the economic downturn.