Result Page 67 for Marketing news & latest pictures from ibtimes.com

Holiday shoppers to spend with caution: NRF

U.S. shoppers may spend more money on holiday purchases this year, but that spending will increase at only about half the pace it did a year ago, an industry trade group study released on Tuesday found.

PetroChina tops $400 bln as investors bet on Q4

Shares of Asia's top oil and gas company, PetroChina Co Ltd, jumped 13 percent on Monday as news of increased production and hopes of major new discoveries spurred optimism about its performance in the fourth quarter.

Ad dollars flood Web, but will they go far enough?

Companies will spend a record $31 billion this year to advertise everything from toothpaste to home loans on the Internet, supporting countless news sites, social networks, video exchanges and blogs.

Retailers push early holiday shopping

Retailers are touting holiday deals and discounts earlier than ever this year, but the efforts may fall flat as consumers expect to start shopping for this crucial season later than ever, according to a survey released on Tuesday by NPD Group.

More news

Macy's plans $100 million ad campaign: report

Retailer Macy's Inc is preparing to launch a $100 million fall advertising campaign with celebrities such as Martha Stewart and Donald Trump as it tries to boost its dowdy image and sagging sales, The Wall Street Journal reported on Wednesday.

Tesco launch stirs high hopes in U.S. food deserts

The site for one of Tesco Plc's first stores in the United States is a sun-scorched intersection in the sprawling Phoenix valley, opposite two pay-day loan firms and a gas station minimarket.

American Airlines sues Google over search words

American Airlines, the world's largest airline, said on Friday it sued Internet search leader Google Inc for selling search words involving its name.

New ad tactics can weather economic woes: BBDO

Companies worried about a U.S. economic slowdown should think twice before cutting their marketing budgets, particularly when it comes to money earmarked for more unconventional types of advertising.

U.S. college students to spend 9 pct more in '07: survey

Trendy dorm furnishings and stylish cell phones should spur U.S. college students and their parents to spend nearly 9 percent more on back-to-school items this year, according to a survey released on Tuesday.

New York co-op boards teach lenders a lesson

In Manhattan, the much maligned apartment co-op board, famous for rejecting notables such as Richard Nixon and Mariah Carey, may turn out to have been the last line of defense against risky lending practices.

Microsoft buys online ad exchange AdECN

Microsoft Corp.(NASDAQ: MSFT) said late Thursday that it will acquire online advertising exchange AdECN Inc., in a move it hopes will strengthen its advertising solutions against rivals.

Zimbabwe bans bulk buying as shops run empty

Zimbabwe authorities ordered businesses on Thursday to stop selling basic goods in bulk to avert shortages after an official price freeze triggered a frenzied buying spree that has emptied most shop shelves.

Yahoo beefs up target advertising tools

Internet media company Yahoo Inc. will offer its marketing clients tools to create more personalized advertisements to Web users as it strives to build its share of graphical display advertising.

Maytag, Kmart get icon makeover

Breathing new life into an old marketing symbol has often helped weakened companies boost sales -- a trend that appliance maker Maytag and retailer Kmart are hoping can happen again.

Where were you online? Advertisers know

For online advertisers, your name, address or age is far less important than the record of what you were looking for online.

Disney Deluxe

Walt Disney Co. is using a movie about a rat in the kitchen, 'Ratatouille,' as a hook to expand its its move into upscale branding

Retailers, consumer companies search for growth

Bigger is becoming better.

Google, Salesforce Unite to Target Small Businesses

Google Inc. (NASDAQ: GOOG) is combining forces with Salesforce.com (NYSE: CRM), unveiling a much discussed partnership where Salesforce will resell Google's advertising tools to small and medium sized businesses.

Internet Ads Sales Grew 35 Pct To $16.9 Billion in 2006

Internet advertising sales soared 35 percent to $16.9 billion in the U.S. last year according to a study conducted by the Interactive Advertising Bureau noting figures from accounting firm PricewaterhouseCoopers LLP.

Big Lots Falls on â€˜Holdâ€™ Rating

Shares of closeout retailer Big Lot's Inc. (NYSE: BIG) fell today as one Wall Street brokerage initiated coverage of the company on Wednesday with a â€˜holdâ€™ rating.

GameStop Shares Close Higher on Strong Earnings

Video game and accessories retailer GameStop Corp. (NYSE: GME) posted earnings on Tuesday, stating same-store sales jumped more than 26 percent in the quarter.

Digital Billboard Debate as Regional Firm Launches Signs

As debate continues in some cities around the country, Morris Communications' regional subsidiary Fairway Outdoor Advertising unveiled its first digital billboard in South Carolina.

U.S. TV Households to Jump 50 Pct. By 2050

The total number of U.S. households with televisions will jump nearly 50 percent by the year 2050, according to new estimates from The Nielsen Company.

Report: 2006 Web Retail Sales Top $100 Billion for First Time

Driven by a strong rise in holiday spending, U.S. retail Web sites crossed the $100 billion mark for the first time, collecting $102.1 billion in 2006, a 24 percent increase over the previous year.

Online Holiday Spending Surges 25 Percent

Holiday shoppers are buying more gifts over the internet this year. A new study estimates that online retail spending shot up 25 percent.

Digital Music Sales Soar in 2006

Sales of digital music have grown dramatically in 2006, according to a new study, with sales of digital music downloads growing nearly 70 percent for the year.

IBT Spotlight

We Help Businesses Find B2B Service Providers They Can Trust.

Get Listed

MARKETING

Pages