The site for one of Tesco Plc's first stores in the United States is a sun-scorched intersection in the sprawling Phoenix valley, opposite two pay-day loan firms and a gas station minimarket.
American Airlines, the world's largest airline, said on Friday it sued Internet search leader Google Inc for selling search words involving its name.
Companies worried about a U.S. economic slowdown should think twice before cutting their marketing budgets, particularly when it comes to money earmarked for more unconventional types of advertising.
Trendy dorm furnishings and stylish cell phones should spur U.S. college students and their parents to spend nearly 9 percent more on back-to-school items this year, according to a survey released on Tuesday.
In Manhattan, the much maligned apartment co-op board, famous for rejecting notables such as Richard Nixon and Mariah Carey, may turn out to have been the last line of defense against risky lending practices.
Microsoft Corp.(NASDAQ: MSFT) said late Thursday that it will acquire online advertising exchange AdECN Inc., in a move it hopes will strengthen its advertising solutions against rivals.
Zimbabwe authorities ordered businesses on Thursday to stop selling basic goods in bulk to avert shortages after an official price freeze triggered a frenzied buying spree that has emptied most shop shelves.
Internet media company Yahoo Inc. will offer its marketing clients tools to create more personalized advertisements to Web users as it strives to build its share of graphical display advertising.
Breathing new life into an old marketing symbol has often helped weakened companies boost sales -- a trend that appliance maker Maytag and retailer Kmart are hoping can happen again.
For online advertisers, your name, address or age is far less important than the record of what you were looking for online.
Walt Disney Co. is using a movie about a rat in the kitchen, 'Ratatouille,' as a hook to expand its its move into upscale branding
Bigger is becoming better.
Google Inc. (NASDAQ: GOOG) is combining forces with Salesforce.com (NYSE: CRM), unveiling a much discussed partnership where Salesforce will resell Google's advertising tools to small and medium sized businesses.
Internet advertising sales soared 35 percent to $16.9 billion in the U.S. last year according to a study conducted by the Interactive Advertising Bureau noting figures from accounting firm PricewaterhouseCoopers LLP.
Shares of closeout retailer Big Lot's Inc. (NYSE: BIG) fell today as one Wall Street brokerage initiated coverage of the company on Wednesday with a ‘hold’ rating.
Video game and accessories retailer GameStop Corp. (NYSE: GME) posted earnings on Tuesday, stating same-store sales jumped more than 26 percent in the quarter.
As debate continues in some cities around the country, Morris Communications' regional subsidiary Fairway Outdoor Advertising unveiled its first digital billboard in South Carolina.
The total number of U.S. households with televisions will jump nearly 50 percent by the year 2050, according to new estimates from The Nielsen Company.
Driven by a strong rise in holiday spending, U.S. retail Web sites crossed the $100 billion mark for the first time, collecting $102.1 billion in 2006, a 24 percent increase over the previous year.
Holiday shoppers are buying more gifts over the internet this year. A new study estimates that online retail spending shot up 25 percent.
Sales of digital music have grown dramatically in 2006, according to a new study, with sales of digital music downloads growing nearly 70 percent for the year.
Google Inc. announced late last week that it has begun testing its new radio advertising service, a move that represents the company's most elaborate attempt to expand its operations beyond the Internet.
