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Google Most Recognized Brand in UK

Google eased to the top rank after being rated as number one brand in the UK leading the nation's other 500 brands.

Microsoft to test new measure of Web ads

Microsoft Corp said on Monday it would test a new way to measure the effectiveness of Internet advertising in a challenge to an industry standard that has helped the likes of Web search leader Google Inc. Microsoft's Engagement Mapping is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the last ad that a user clicked on online. Instead, it attempts to take into account all the Internet interactions that lead a consumer to buy a pro...

Best Buy to ramp up China expansion

Top U.S. electronics retailer Best Buy Co, facing stagnant sales at home, said on Friday it would ramp up its expansion in China but would not grow through partnerships with local rivals. Best Buy will invest substantially and open a large number of stores in China in the next five years, and will launch online sales in the country in the next 24 months.

AOL buys online marketing network buy.at

Time Warner Inc's AOL said on Tuesday it has purchased buy.at, an online affiliate marketing network, as part of a strategy to bolster its Internet advertising operations.

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Stores desperately seeking shoppers on Super Saturday

U.S. shoppers, come out, come out, wherever you are. Super Saturday, the last Saturday before Christmas, is often the biggest shopping day of the holiday season, according to the National Retail Federation.

Digital business heats up for Latin music

After years of modest results, the digital marketplace in 2007 finally began to yield considerable revenue streams for Latin labels and acts.

Retailers See Slower Holiday Growth: Reports

U.S. consumers, who flocked to malls at the start of the holiday shopping season, have since backed off, kept out of stores by a Midwest ice storm and the ease of shopping online, data released on Sunday by SpendingPulse showed.

Crunch time hitting for holiday retail sales

The holiday shopping home stretch run starts this weekend, and U.S. retailers hope that dilly-dallying shoppers are ready to open up their wallets and get serious about spending. The 10 days before Christmas are the busiest of the season, with as much as 40 percent of total holiday sales coming then, according to analysts from the Telsey Advisory Group.

Mixed November sales cloud outlook for holidays

Some retailers reported stronger-than-expected November sales on Thursday, helped by a post-Thanksgiving rush and holiday discounts, but notable misses by others and a shift in the retail calendar left an unclear picture of the strength of the key holiday season.

Retailers use early sales to avoid discounts later

The holiday tug-of-war is under way. U.S. retailers want to rack up sales now, not later. Consumers, however, are resisting, playing the waiting game for bigger discounts closer to Christmas. To win the battle, many retailers are enticing shoppers with so-called limited-time sales, hoping a deadline will convince them to spend money now -- and help stores avoid profit-crunching price cuts later in the season.

Adobe and Yahoo test running ads inside PDF documents

Software maker Adobe Systems Inc and Internet company Yahoo Inc said on Wednesday they will offer a service to let publishers run advertisements in Adobe's popular document-reading format.

Advertising 2.0: The future of digitized platforms

In an effort to boost sales, advertisers are exploring new technologies to provide consumers with more relevant ads in emerging platforms such as mobile phones and TV/ web hybrids.

Black Friday kicks off

Eager shoppers stormed malls and stores across the country on Friday to snap up the early-bird specials that mark Black Friday, the first official day of the U.S. holiday shopping season. While shoppers were looking for giveaways and discounts, analysts and investors were watching for signs of consumer strength or weakness.

Black Friday gets off to a frigid start

The 2007 holiday shopping season kicked off on Friday with crowds of shoppers, many braving the bitter cold, snagging early bargains on one of the busiest shopping days of the year. Analysts expected moderate sales this year as consumers struggle with the slumping housing market, a credit crunch, rising food and fuel costs and uncertainty about their jobs.

Web deals woo shoppers from Thanksgiving table

The holiday shopping season kicked off on Thursday even before the turkey was carved, as retailers, worried that gift buying may slow this year, posted special deals on their Web sites on Thanksgiving day. Numerous retailers, including Wal-Mart Stores Inc, Best Buy Co Inc and Circuit City Stores Inc, are offering special deals online.

AT&T boosts online push with Ingenio acquisition

AT&T expanded its online push on Monday, announcing it acquired advertising technology firm Ingenio.

Retailers hope shoppers are finally ready to spend

Let the holiday shopping madness begin ... please? That is the silent plea coming from U.S. retailers, which are gearing up for Black Friday, the chaotic and competitive day after Thanksgiving (November 22) when stores offer eye-popping, limited-time deals to kick off the holiday shopping season.

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