MARKETING

Eli Lilly & Co. pleaded guilty of illegally marketing its drug Zyprexa years ago and reached a deal to pay $1.42 billion to settle civil lawsuits brought by the Justice Department.

Nielsen Media Research compiled a list of the top 20 shows watched during prime-time viewership hours during Jan. 5-11.

Leaders of the retail industry discussed on Monday, innovative and creative ways to approach their customers as consumer spending is shrinked by the economic downturn.

President-elect Barack Obama's transition team is urging Congress to delay implementation of the switch from analog to digital television, arguing too many people won't be ready by the February 17 legally mandated deadline.

Bankrupt department store chain Woolworths, a stalwart of British retailing for 100 years, turned out the lights at the final 200 of its 807 shops on Tuesday.

Anyone with a taste for boutique hotels with charm, originality and set in scenic beauty spots or striking urban placements, should certainly dig into the Domus Selecta catalogue.

Internet advertising sales in the U.S. are on pace to double from the period beginning last year to 2012, according to new research.

Advertising company WPP is encouraging shareholders in Taylor Nelson Sofres (TNS) to put pressure on the board of the company to engage in takeover talks with WPP. The news comes after TNS said it rejected a £950 million (230 pence per share) offer from WPP on 4 May.

Sales people on the run will soon be able to integrate their customer information with their Blackberry smartphones.

Blackstone Group LP replied on Saturday to a lawsuit filed against the firm by Alliance Data Systems Corp. for $170 million saying it will defend itself vigorously and does not intent to settle.The...

Google revealed its intentions to diversify its ad business by reducing its dependence on advertising tied to Internet search results and expanding its television ad service with Dish Network Corp.

DSG International Plc, owner of Currys and PC World, has issued a profit warning for the second time this year.

Treasuries fell on Thursdays as stronger earnings sent investors looking for riskier stocks, weakening demand for relatively safe, but low yielding government debt.

Entertainment Rights Plc, owner of the rights to Postman Pat and Basil Brush has reported a booming year with annual profits for 2007 up 45 per cent to £12.6 million.

The Advertising Standards Authority (ASA) has said that it has asked the Office of Fair Trading (OFT) to consider taking action against budget airline Ryanair for misleading consumers in its adverts and for unwillingness to comply with ASA rulings

By Jon NadlerSilver lost another $1.48 or 8.5%, falling to $16.94 per ounce. Platinum dropped $39 to $1865.00 per ounce and palladium lost $18 to $438.00 as the entire complex was battered by the freefall in gold

By Yogesh BirlaIn fact, petrol is cheaper than the Coca Cola you drink. It is not just petrol most liquids that you daily use are more expensive than vehicle fuels.

Since Wednesday, March 12, natural gas spot prices eased at virtually all markets in the Lower 48 States. Prices at the Henry Hub fell 58 cents per million Btu (MMBtu), or about 6 percent, to $9.11 per MMBtu.

Commodity Online NEW YORK: In its biggest daily loss since 1991, world oil prices lose 4.53 dollars a barrel on Monday, after hitting a record high of 111.80 dollars a barrel.

Retailers want a piece of your tax rebate. They're devising plans to get some of more than $150 billion.

It's tempting to cut back on marketing but experts say smaller companies need it to stand out from the crowd.