SMARTPHONE

Apple's long-awaited event announcing the latest on the iPhone 5 finally took place and it disappointed everyone as the technology giant did not unveil iPhone 5 but only took the wraps off iPhone 4S, which came with a better camera and iOS 5 pre-installed.

Japan's second-largest mobile carrier KDDI will sell Apple's new iPhone, the California-based company said, ending rival operator Softbank's highly profitable reign as the sole provider in Japan.

Apple has said its release of the next iPhone 4S is the most amazing iPhone yet. The iPhone maker unveiled the new smartphone on Tuesday. Many were hoping for an iPhone 5, but got an updated iPhone 4 with many of the features that were being anticipated for the iPhone 5.

The iPhone 5 mystery remained a mystery after all. The tech world was utterly disappointed as Apple announced iPhone 4S, not iPhone 5, at its Let's talk iPhone event on Tuesday.

The author is a Reuters Breakingviews columnist. The opinions expressed are his own.

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

Apple set to unveil new iPhone after 15 month hiatus

If iPhone 4S was named iPhone 5, the world may not have been so disappointed even if the specs and features were the same. On Tuesday's Let's Talk iPhone event, Apple unveiled its new iPhone, dubbing it 4S, to be released on Oct. 14, two days after the release of iOS 5 and iCloud.

But in the end, the iPhone 4S the company unveiled today has many of the features expected, including voice Assistant, more member (16GB) and (32GB) versions, and more.

Shares of Sprint Nextel, the No.3 wireless carrier continued their two-day plunge after Apple introduced a new version of iPhone4

Apple Inc is set to unveil the fifth iteration of the iPhone on Tuesday after a 15-month hiatus, hoping to fend off hard-charging Android rivals and safeguard its lead in the smartphone market.

Apple Inc took the wraps off a new iPhone on Tuesday, but may have left some fans wishing for more than an updated version of last year's smartphone.

iPhone 4S comes with Retina Display, faster processor and iOS 5. First images trickle out of press conference.

Apple said the new iPhone 4S has a dual-core CPU and dual-core graphics, among other specs, and is up to seven times faster than the previous iPhone.

Innovation is a good thing, while, sometimes it means old items become obsolete (exactly not very old) fairly frequently.

With Apple getting ready to take the wraps off the next generation iPhone, dubbed iPhone 5, on Tuesday, Oct. 4 at its Cupertino headquarters, iPhone fans can't help but guess what features the latest iteration of the world's single most popular smartphone will boast of.

Let's talk iPhone is less than a few minutes away and the latest scoop is that the much-anticipated new iPhone will not be the iPhone 5 but an upgraded smartphone called iPhone 4S.

iPhone watchers cannot wait to attend the Let's talk iPhone event Apple has scheduled for Tuesday, Oct. 4, at its headquarters in Cupertino, Calif. Most tech sites believe that Apple’s new CEO Tim Cook will announce the release information of iPhone 5 at this event, although the press invite cryptically provides three simple words “Let’s talk iPhone”.

The stock is up on rumors floating around the market that RIMM has retained an investment banker to ponder strategic options.

Recent heat over the iPhone 5 is spiraling out of control as the Oct. 4 press conference draws closer. But why is iPhone 5 the most desired smartphone? Taking a closer look at two major reasons, the iOS 5 upgrade and iCloud features, may help us understand what the craze is about.

After clamming up for months about the release of the most anticipated smartphone - iPhone 5 - this year, Apple has finally decided to sing. But it's not singing aloud - with a three word cryptic invitation, “Let’s talk iPhone” send out to the media, Apple has indicated that it will announce the launch of iPhone 5 on Oct. 4. And, nothing more.