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Apple had kept the market clueless by not revealing the details of ‘the upcoming cloud service offering’, since the announcement of unveiling Lion, iOS 5 and the iCloud.

Apple CEO Steve Jobs will be presenting iCloud and iOS 5 at Apple Worldwide Developers Conference (WWDC) today, triggering rumors whether the event will mark the grand comeback bid of the technology genius who has been on medical leave since January.

Amid plenty of build-up and anticipation, Apple is will kick off its developer conference today marking what is expected to usher in a new era of 'magic' for the company and for consumers.

At its annual Worldwide Developers Conference (WWDC), Apple will unveil its next generation software Lion, the eighth major release of Mac OS X

Technology giant Apple is expected to unveil iCloud, the company's upcoming cloud services offering, at its annual Worldwide Developers Conference (WWDC).

Online retailer Amazon.com started accepting preorders for Walter Isaacson’s authorized biography of Steve Jobs, 'iSteve: The Book of Jobs,' which is due to be released in March 2012.

Apple has hired Peter Hajas, the person behind Mobile Notifier, in what some observers believe is the potential beginning of an advanced notification system for the company's iOS based devices.

On Monday morning Apple is kicking off a developers conference, marking what is expected to usher in a new era of 'magic' for consumers and the company's bottom line.

The hype behind Windows 8 is that the Metro interface is a drastic change from applying the same user interface across devices. Furthermore, Microsoft isn't just trying to catch up to Apple's shadow.

The most happening applications for Android platform came free

With inked deals with the top four major music record labels and the launch of its anticipated iCloud service, Google and Amazon's cloud music services will be keeping Apple in close observation. Along with Apple's announcement of iOS5 and Lion, the platforms are lined up nicely to support iCloud in its quest to overpower the competition via photos, music, and video streaming.

All eyes are on Apple Worldwide Developer Conference (WWDC) in San Francisco on Monday and whether Steve Jobs will unveil Apple iPhone 5. The endearing Android line-up has already caused apprehension in the iOS camp. Here is a quick glance at what is cooking in the Android camp:

Microsoft continues to decline in the smartphone platform market in the U.S, while Google's Android is pulling away from the rest of the smartphone pack, according to new data from market research firm comScore.

Anticipation is running rampant for this Monday's WWDC in San Francisco, where Apple is expected to announce the next generation of its key software platforms.

With the recent publication by the World Health Organization listing hazardous phones due to radiation level emissions, consumers are now being more careful at selecting smartphones.

The Apple iOS 5 version has received much attention as the mobile OS will be introduced by CEO Steve Jobs next week. Talks have been swirling about possible features that may range from enhanced notifications, widgets, integration of iCloud, and the inclusion of social network platforms such as Twitter and Facebook.

With the launch of the white iPhone 4 Apple ensured a seamless sales momentum going into the revised launch window for the iPhone 5. The next generation iPhone would have made it to the stores in June this year; but the company may have strategically put off iPhone 5 launch to September, when the company starts its forthcoming financial year.

According to the latest figures, Canadian company Research In Motion (RIM) has been pushed down to third place from second in the U.S smartphone platform market share ranking according to a comScore report.

The iPhone 5 is already the must-have accessory for the fall.

The iCloud could be another reason RIM's struggles will continue.

India's most-read English newspaper introduces cell phone app with fashion photo galleries