Playboy
Cooper Hefner (left), son of Playboy founder Hugh Hefner speaks with Kennedy Summers, 27, the 2014 Playboy Playmate of the Year, at the Playboy Mansion in Los Angeles, May 15, 2014. Reuters/Kevork Djansezian

Playboy magazine ended its one-year ban on nudity when it announced Monday it is reviving nude centerfolds. The company also celebrated the reversal move with the hashtag #NakedIsNormal through its Twitter & Facebook accounts and teased its upcoming March-April issue featuring a topless picture of model Elizabeth Elam as the cover girl.

Playboy self-imposed a filter on its nudity content after announcing its decision to scrap nudes, making its January/February 2016 issue, featuring Pamela Anderson, as the last issue to feature nudes. A statement regarding the change was issued in October 2015, when the company said: “Playboy has been a friend to nudity, and nudity has been a friend to Playboy, for decades. The short answer is: times change.” These changes were brought in under Playboy Enterprises CEO Scott Flanders who left the company in May 2016 to run eHealth Inc., a health insurance exchange.

However, Cooper Hefner, Playboy's chief creative officer and the son of magazine founder Hugh Hefner, called the nudity ban a mistake in a post on his Twitter account Monday.

“I’ll be the first to admit that the way in which the magazine portrayed nudity was dated, but nudity was never the problem because nudity isn’t a problem,” Hefner wrote. "Today we're taking our identity back and reclaiming who we are."

Apart from bringing back nudity, the 63-year-old magazine is also reviving its “party jokes” and introducing a “heritage” section of vintage spreads. The upcoming issue contains an interview with actress Scarlett Johansson and profiles on actor Adam Scott and CNN host Van Jones, besides of course Miss March herself, the brunette beauty Elizabeth Elam.

In a small profile video segment released on its website on Monday, 25-year-old Elam — born in Dallas, Texas, and raised in the small town of Norman, Oklahoma — is asked about her “turn on’s”& “turn off’s.”

A self-proclaimed feminist, a pro-weed legalization advocate, a Star Wars fan, and a proponent of Planned Parenthood and safe sex, she enjoys pepperoni pizzas, spanking, Jonah Hill and southern accents.

Here are some pictures of the brunette beauty.