Michelle Obama will appear as a guest on The Colbert Report on Wednesday, April 11, following a number of talk show visits of late, including The Tonight Show With Jay Leno, Ellen and Late Night With Jimmy Fallon.
Comedy Central released a statement in which Stephen Colbert said he is honored that the first lady is joining us and I trust that the feeling is mutual. Mrs. Obama will be noting the first anniversary of her initiative Joining Forces, which serves military families.
Having just attended Nickelodeon's Kid's Choice Awards, where she presented Taylor Swift with the Big Help award, Obama is again courting an audience that is vital to her husband's campaign. No, not children. The viewers of popular television. After appearing on Extreme Makeover: Home Edition, Sesame Street, Iron Chef America and iCarly, the first lady is certainly no stranger to the limelight of TV. In fact, on Tuesday, Obama also made a cameo on The Biggest Loser, during which she invited the contestants of the weight loss reality show to join her at the White House.
You all are showing millions of Americans that each of us can make positive changes in our lives and these changes won't just make a difference for ourselves, they can make an impact on our families and children as well, the first lady said in a video message prior to their meet and greet. The contestants headed to the White House, where they were greeted personally by Obama, who been an outspoken advocate in the campaign against childhood obesity. Next week, the show will also air scenes of contestants working out along side the first lady at the White House.
The contestants, and viewers, were clearly impressed by Obama's down-to-earth offer to work out, sweat and all -- on a nationally broadcast television show that has averaged over 8 million viewers per episode.
Between the first lady's potato-sack race with Jimmy Fallon and her pushup competition with Ellen Degeneres, Obama and her staffers have definitely succeeded in casting her in a very flattering light that few of her predecessors have achieved. Her philanthropic efforts clearly have echoes of her husband's 2008 campaign slogan of Yes, We Can, and her frequent appearances on daytime television and late-night comedy shows have served as the type of humanizing publicity the Obama campaign can benefit from.
Soon, it will be clear if she can also help her husband get a Colbert Bump in his ratings.