The Cupertino-based tech giant is reportedly considering bundling the recently launched Apple TV+ service with other services like Apple News+ and Apple Music into a single much affordable price offering. The latest report comes from Bloomberg, which predicts that the program could launch in 2020. Anonymous sources reportedly told the site that the plan is a provision in the company’s deal with publishers that allows Apple News+ in other Apple digital services.

Some media executives claimed that the amount of money they have received from Apple News+ has been less than expected so far, Bloomberg reports. Other executives are satisfied with the service. This includes Los Angeles Times Executive Editor Norm Pearlstine.

Apple CEO Tim Cook said that more content would be added to the company's television streaming service, dubbed TV+ Apple is reportedly planning to introduce bundling program, which is a great strategy to capture maximum consumer surplus. Photo: AFP / Josh Edelson

The Apple bundle would become popular with consumers; however, it would also lower payouts to publishers contributing to Apple News+. These publishers provide a selection of daily news stories from various outlets. This includes the Wall Street Journal, the Los Angeles Times, and 300 magazines such as Computer Music, The New Yorker, National Geographic, and Sports Illustrated.

At present, Apple Music and Apple News+ each cost $9.99 per month in the US, while Apple TV+ costs $4.99 per month. These three Apple digital services cost under $25 per month separately for family subscriptions that can be accessed by as many as six accounts. Presumably, an Apple bundle could include Apple Arcade, which I the company’s video game service that costs $4.99 a month.

Apple could also throw in the iCloud backup and cloud-computing in the Apple bundle along with the Apple Care warranty program. The Cupertino-based tech giant is experimenting with one service bundle. In October, the company started offering free access to Apple TV+ to students with Apple Music subscription, but it is only available for a limited time, says Macrumors.

A survey released this week revealed that less than 50 percent of consumers are aware of Apple TV+. A much higher percentage, on the other hand, had heard of the Disney+ service, especially that it launched this week, reports Forbes. This week, Disney+ reported an initial subscriber count of 10 million, which could be due to the discount it offers for early signup along with the $12.99 per month bundle of several video services, including Hulu and ESPN+.