The World Economic Forum (WEF) began Wednesday in Davos, Switzerland and it will go on till Friday. The forum will host international politicians and the CEOs of leading companies such as Apple, Amazon, and IBM.

This year’s theme for WEF is creating a cohesive and sustainable world. Global personalities including political leaders, actors and company CEOs from around the world will hold forth discussions on the economy, society, geopolitics, industry, and technology.

CEOs such as Apple’s Tim Cook and IBM’s Ginni Rometty will take place in a discussion on “ How to create a global consensus on deployment of Fourth Industrial Revolution technologies and avoid a technology war.”

They had dinner last night with political leaders such as Brazil’s President Jair Bolsonaro.

One of the highlights of the event will be the meeting between President Donald Trump and Cook. According to Bloomberg, Cook along with Rometty will be discussing a new educational campaign, which will highlight multiple ways to get an education, the publication stated, citing people familiar with the plan.

Cook has met Trump before and has a good working relationship with him, which has led to benefits for the company such as a rebate from tariffs on Chinese-made parts. It is the focus of the meeting that is interesting.

Apple has long been involved with education for long. In 2018, the company invested an undisclosed amount in the Malala Fund, which works for girls over 12 to have free, safe and quality access to education. The investment allowed the fund to double the grants it awards in India and Latin America. In 2016, it donated 54,500 iPads to students and teachers and even put Apple TVs in the classroom. It has also advanced coding education in schools.

Given the fact that it is Apple, the proposal should be interesting and will definitely have a technology angle. Apple already has learning tools in its ecosystem including podcasts and eBooks.

One of its most interesting and unique endeavors is iTunes U, which offers audio and video lectures from Ivy League universities for free on various subjects.

Apple CEO Tim Cook has managed to avoid criticism from President Donald Trump while keeping open discussions on tariffs and American manufacturing
Following news of a potential $150 hike on the price of iPhones, Apple avoided the anticipated 15 percent tariff as the US and China reportedly reached a trade deal. AFP / Angela Weiss