Burger King customers have taken to Twitter to share their confusion over the latest promotion from the chain which celebrates Pride Month.

The promotion is only available from Burger King Austria and includes a Pride Whopper that has two identical buns – either two top buns or two bottom buns – with all the Whopper ingredients.

The campaign from the burger chain posted on Instagram read, “Time to be proud.”

On its website, Burger King Austria posted about the promotion, as translated by Today, writing, “For equal love and equal rights.”

It continued by saying, “We are setting an example for individuality and freedom and stand for a respectful interaction with each other. Equal rights. Empathy. Understanding. No matter where you come from, no matter who you love, no matter what you look like or what you believe in: Time to be proud.”

While the promotion was designed to show support for Pride Month and LGBTQ+ rights, many Burger King customers weren’t a fan of the two-sided buns promotion.

One customer said on Twitter, “What a strange advertisement. I'll take my Whopper with a regular bun because ordering fast food doesn't need to be a political statement for me.”

Another user on Twitter said, “This is insane.”

Others on Twitter criticized the bun idea entirely.

And yet another person bashed Burger King for thinking it was a good idea to run with the promotion.

But other Burger King fans wholeheartedly supported the idea saying they sided with the “King” as they now could have it their way.

Last year for Pride Month, Burger King donated 40 cents from every purchase of its Ch’King up to $250,000 to the Human Rights Campaign – an LGBTQ advocacy group.

Burger King
In this representational image, a picture shows the logo of the U.S. fast-food chain Burger King in Madrid on Aug. 23, 2018. Getty Images/GABRIEL BOUYS
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