Cinnamon Toast Crunch Says 'No Possibility Of Cross Contamination With Shrimp' After Photo Goes Viral
General Mills' popular cereal Cinnamon Toast Crunch drew attention Tuesday after a photo went viral of shrimp tails found in a box.
Jensen Karp, a verified Twitter user and host of “Talk Ain’t Cheap Podcast,” on Monday posted a photo on the social media platform. The image showed two shrimp tails and a small piece of string in a Cinnamon Toast Crunch box he bought at Costco.
Ummmm @CTCSquares - why are there shrimp tails in my cereal? (This is not a bit) pic.twitter.com/tTjiAdrnVp
— Jensen Karp (@JensenKarp) March 22, 2021
There has been speculation on social media that the cereal also included mice droppings.
UPDATE: my wife has a stronger stomach than me and checked the OTHER bag in the family pack. This one seems taped up (?) and also appears to include...(I don’t even want to say it)...dental floss. pic.twitter.com/yKPkpx7PWq
— Jensen Karp (@JensenKarp) March 23, 2021
I was convinced to go back through the bag, since when I first noticed the shrimp tails, I freaked out and closed the box. Here’s all my findings, which also now includes a weird little string? pic.twitter.com/mRDUhqG3I8
— Jensen Karp (@JensenKarp) March 22, 2021
Shortly after the issue drew attention, the company offered a response.
After further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. We assure you that there's no possibility of cross contamination with shrimp.
— Cinnamon Toast Crunch (@CTCSquares) March 22, 2021
Twitter users quickly responded to the issue.
“To save their company, Cinnamon Toast Crunch needs to make cereal classy again, and what’s classier than shrimp?” pic.twitter.com/pXs2RgZh5c
— Elyza Halpern (@elyzawithawhy) March 23, 2021
Me who just bought a box of Cinnamon Toast Crunch yesterday: pic.twitter.com/UWT92DTulI
— McKenna (@mckenna_41) March 23, 2021
Awww I found a picture of myself as a child, not a care in the world, enjoying my fav cereal, Cinnamon Toast Crunch pic.twitter.com/dTXKSnCH81
— Morgan Murphy (@morgan_murphy) March 23, 2021
A General Mills spokesperson responded to International Business Times' request for comment but did not provide details as to whether the company received other reports of a tampered box or how long an investigation would last.
"While we are still investigating this matter, we can say with confidence that this did not occur at our facility," said Mike Siemienas, a spokesperson for General Mills. "We are waiting for the consumer to send us the package to investigate further. Any consumers who notice their cereal box or bag has been tampered with, such as the clear tape that was found in this case, should contact us."
There have been no other reports on social media of consumers having a tampered box of Cinnamon Toast Crunch.

© Copyright IBTimes 2024. All rights reserved.