Dell Computer (Nasdaq: Dell) said on Friday that it has appointed Ron Garriques, president of Motorola's Mobile Devices unit, as president of its Global Consumer division.

Garriques, who resigned from Motorola today, will take up the new position starting Monday. The world's second-largest PC maker said Garriques will report directly to Michael Dell, chairman and chief executive.

We are asking Ron to create a new global consumer organization that will set new standards for innovative product design, leadership in providing the best customer experience, and flexibility in how we build and distribute products and services to meet the evolving needs of our customers around the world, Michael Dell, CEO of Dell said on Friday in a statement.

The move comes as Dell faces shareholder pressure amid diminishing profits and market share due to the rise of rival Hewlett-Packard (NYSE: HPQ). The company recently reinstated founder Michael Dell as CEO, who has vowed to use the company's direct model to raise the level of profitability.

Another recent management change involved the hiring of Michael Cannon, CEO electronics manufacturer Solectron Corp. (NYSE: SLR). On Thursday, he joined the company to take the newly created position of president of global operations.

Shares of the computer maker closed up 0.04 percent, or 1 cent, to $24.39 in Friday trading on the New York Stock Exchange.