KEY POINTS

  • Google is urging Microsoft Edge users to switch to Chrome
  • The Redmond giant now emails those who sign into Gmail using Edge
  • This is not the first time Google did such a thing

Google is now urging people to switch to Google Chrome when they log on to their Gmail accounts using Microsoft's Edge browser.

Those who sign in to their Gmail account using the new Microsoft Edge browser on a new computer will receive an email from Google, urging them to switch to Google Chrome instead, TechDows reported.

Google normally sends users an email alerting them if they have signed into their email account on a new device. This email usually includes information about the device used to sign in, as well as the location where the person who signed in is located. Those who sign into their Gmail accounts using Edge, however, receive a different kind of email, 9To5Google noted.

“Hi, you’ve just signed in on a new computer,” the email reads, as per TechDows. “Make most of Windows 10 with Chrome browser. Chrome is a fast, simple, and secure browser built for the modern web.”

The email then gives a short but direct invitation to “Download Chrome.” This phrase is located in a blue button that sits beside Chrome's logo.

What's interesting here is that Google doesn't do this when the user signs into the email account using other browsers, including Safari, Brave, and Mozilla Firefox. The move seems aimed towards those who are using Microsoft's Edge browser, which has been growing in popularity for some time now.

Not the first time

This is not the first time Google did something to push Edge users to switch to Chrome. Previous reports showed the Redmond giant has been pushing users to jump from Microsoft's browser to its offering for some time now.

Some of the methods Google used to urge users to make the jump included showing pop-ups that go “Switch to Chrome for Windows” when loading the Google search page on Edge; pop-ups that say “To use Docs offline, upgrade to Chrome” when using Google Docs on Edge; and pop-ups that say “Switch to Chrome and get Google Translate built in” when using Google Translate on Edge.

Some of the messages even include descriptions meant to entice Edge users to choose Chrome instead. These descriptions include “Built for Windows. Hide annoying ads and protect against malware on the web” and “Try a fast, secure browser with updates built in.”

Chrome recommendation
Google's message to Edge users, as seen in a screengrabbed image. Julio Cachila