KEY POINTS

  • Google for the first time this year revealed their highly anticipated products before holiday shopping commences.
  • Amazon and Apple released their products in weeks prior. 
  • The Pixel 5 starts at $699 and includes features, like wireless-charging, splash resistance, and a metal body instead of plastic.

Only a week after Amazon flaunted their new products, Google kicked off its annual hardware event and announced several new products consumers can purchase.

Google's announcement also follows an event earlier this month where Apple announced its new products. 

Google for the first time this year revealed their highly anticipated products before holiday shopping commences. With Google focusing on improving its tech products, here are the top three items to look for this holiday season. 

Pixel 5 and Pixel 4a 5G:

The Pixel 5 starts at $699 and includes features, like wireless-charging, splash resistance, and a metal body instead of plastic.

The Pixel 4a 5G has a slightly larger display than the original Pixel 4a. The Pixel 4a 5G starts at $499, which is $150 more than the regular Pixel 4a.

Both phones have the same cameras and sport an ultrawide lens on the back to fit more people into the frame. The Pixel 5 and Pixel 4a 5G also improved camera quality when taking pictures in darker settings. Each phone has a camera setting called “Night Sight” where it allows the user to take photos in the dark. 

Pre-orders for both phones start Wednesday and should start shipping as early as Oct. 30.

Nest Audio:

In their recent announcement, Google released its new voice-activated home speaker that will directly compete with the Amazon Echo. At $99 the price is extremely reasonable and it will still connect to prior Google speakers to create a rich user experience. As expected the speaker is also voice-activated and can connect to your calendar, music, and phone. The speaker will go on sale Oct. 5.

Chromecast with Google TV:

Arguably the most anticipated product Google has to offer is the Chromecast. Google revealed that Chromecast with Google TV is a little dongle that plugs into the back of your TV. The little flash drive-like device gives you access to more than 6,500 apps like Netflix, Hulu, HBO Max, Peloton, YouTube, and more. Unsurprisingly Chromecast will compete with the Amazon Fire Stick and other Roku products as well. 

This is the first Chromecast from Google to ship with software and a remote control. The remote is also voice-activated and has a google assistant button, which allows you to verbally search content. 

The Chromecast with Google TV launches on Sept. 30 in the U.S. for $49.99. It’ll be available in other countries by the end of the year.