Burger King has launched an advertising campaign entitled "Hands Free Whopper" to celebrate 50 years in Puerto Rico. Burger King

Burger King apparently wants to make eating its food as easy as possible, as the fast-food burger chain has recently launched an advertising campaign entitled "Hands-Free Whopper."

The campaign, which celebrates the company's 50-year presence in Puerto Rico, gave 50 customers a plastic holder they could wear around their necks that places a Whopper directly in front of their mouths.

The home of the Whopper also released a music video designed to go viral, which features different daily activities that consumers can now participate in while simultaneously eating the famed burger.

This isn't the first time the Miami-based burger chain has mounted an outlandish promotion campaign, as in 2008 it entered the fragrance business with BK FLAME – a men's body spray promising "the scent of seduction with the hint of flame-broiled meat."

Hands-Free Whopper - Burger King Commercial