Thanks to the wonders of smartphones, you can now register to vote anywhere.
Both Facebook and Snapchat have rolled out special initiatives to help users register to vote, ensuring that eligible adults can quite literally “swipe,” “tap,” or “click” their way to the nation’s next president.
With little over one month before the presidential candidate is elected, the social media sites partnered up on different campaigns to encourage people to vote. Beginning Friday, Facebook sent out a reminder nation-wide to members who are 18 years of age and older. The notification alert is located at the top of the news feed complete with a “Vote Now” button. It directs users to USA.gov, where potential voters can register on the spot to vote. After voting, voters’ status is updated on their page.
“We thought we had a unique ability and responsibility to show people this reminder that they should be checking their registration so they can participate in the election,” Facebook’s director of government outreach, Katie Harbath, told USA Today.
And what is Snapchat doing to ensure that today’s youth vote?
From now until Oct. 7, the social sharing site has a campaign in partnership with Turbo Vote that includes sponsored celebrity ad placements (expect to see Jimmy Falon, Ciara and Jared Leto on your tiny screens). Turbo Vote will help users coordinate their registration if they live in a state that requires a mail-in ballot, according to AOL News.
Voter registration among millennials will be crucial this election cycle given the stats in play. Since April, an estimated 69.2 million millennials are of voting age in the U.S., nearly the same number (69.7 million) of Baby Boomers in the U.S. electorate.
Voter registration differs depending on the state, and some states may require residents to register up to a month in advance. To learn more about deadlines, check here for our handy guide.
In 2012, 46 percent of those eligible did not vote, according to the Pew Research Center.