• Justin Bieber will soon sell pre-rolled joints on his website
  • The product will join his growing collection of Peaches merchandise
  • Part of the proceeds from the sales will go to groups advocating cannabis

Justin Bieber has announced his new cannabis line, named after his hit song “Peaches.” The Canadian singer confirmed Monday that he has partnered with California-based marijuana brand Palms to create his own business in the cannabis market.

Palms specializes in pre-rolled joints and markets a wide range of strains, including “Chill” (indica strain) and “Active” (sativa strain). In an emailed statement to Bloomberg on Monday, Bieber explained the reason behind his decision to collaborate with the company for his upcoming Peaches pre-roll joints.

“I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it—especially for the many people who find it helpful for their mental health,” he wrote.

The singer's new cannabis product is a nod to his hit single “Peaches,” which was released earlier this year and debuted atop the Billboard Hot 100. In the chorus of the song, Bieber sings, “I got my peaches out in Georgia (Oh yeah, sh**), I get my weed from California, (That’s the sh**).”

The new collaboration also aligns with much of the Peaches collection currently found on his website, including the weed from Cali bucket hat, Peaches sweatpants and tie-dye hoodie.

According to Palms’ Instagram account, part of the proceeds from the Peaches pre-rolled joints will be used to support Veterans Walk and Talk, a veteran group that advocates the medicinal and psychedelic use of cannabis. Part of it will also go to the Last Prisoners Project, a nonprofit organization that aims to free those who are behind bars due to possession of marijuana, as well as the Eaze Momentum Accelerator, an organization that represents many groups in the cannabis industry.

Meanwhile, Bieber has been known for collaborations outside the music industry. Over the years, he has partnered with several groups and ventured into businesses outside of music, including his Drew House casual and loungewear line of clothing that sells oversized hoodies and beanie hats.

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Musician Justin Bieber attends a practice round prior to the PGA Championship at Quail Hollow Club on Aug. 8, 2017 in Charlotte, North Carolina. Getty Images/Stuart Franklin