KEY POINTS

  • Kim Kardashian called her followers to join her in support of the #StopHateForProfit campaign
  • Jennifer Lawrence said it's not an operational mistake but a deliberate decision to put profits over people  
  • Mark Ruffalo, Kerry Washington, Leonardo DiCaprio and more celebrities support the 24-hour Facebook and Instagram freeze

Kim Kardashian, Mark Ruffalo, Jennifer Lawrence and more celebrities will freeze their Facebook and Instagram accounts for 24 hours to show their support for the call to stop the hate and disinformation on social media.

On Tuesday, the "Keeping Up With the Kardashians" star took to Twitter to announce that she will not be sharing any post on her Instagram and Facebook accounts on Wednesday. She also urged her followers to join her and support the #StopHateForProfit campaign.

"I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation - created by groups to sow division and split America apart," Kardashian wrote.

"– only to take steps after people are killed. Misinformation shared on social media has a serious impact on our elections and undermines our democracy.  Please join me tomorrow when I will be ‘freezing’ my Instagram and FB account to tell Facebook to #StopHateForProfit," she added

Ruffalo made a similar announcement on the microblogging site. The "Avengers" star slammed Facebook for claiming to address hate but still sowing division in the country and for only taking steps after some people have been killed.

"While they share empty talk about voting, they continue allowing blatant lies and misinformation on election to spread–undermining our democracy. That’s why this Wednesday, I am 'freezing' my Instagram account to tell Facebook to #StopHateForProfit," Ruffalo wrote.

"The Hunger Games" star also called out Facebook for ignoring hate and disinformation on its platform. Lawrence stressed that it's not an "operational mistake" but a "deliberate decision to put profits over people and democracy."

New parents Katy Perry and Orlando Bloom also supported the same call. Kerry Washington, Leonardo DiCaprio, Sacha Baron Cohen, Ashton Kutcher, Demi Lovato, Kate Hudson also joined the one-day boycott against Facebook and Instagram.

"These tools were not built to spread hate, violence, and misinformation, but when companies and individuals benefit from these behaviors, financially or otherwise, it becomes their responsibility to mitigate the unintended utilization. #StopHateForProfit," Kutcher wrote.

Even as Facebook has stepped up efforts to stop manipulation and disinformation, a fired data scientist says the social network is failing on that front Even as Facebook has stepped up efforts to stop manipulation and disinformation, a fired data scientist says the social network is failing on that front Photo: AFP / Kenzo TRIBOUILLARD