The software-as-a-service (SaaS) world has grown exponentially in recent years, and it seems like a new application is coming out every day. However, as it turns out, not all is well with this technology trend. A recent study by Qatalog and Cornell University's Ellis Ideas Lab suggests that most organizations are experiencing decreased productivity due to complexity.

Maropost Overcomes SaaS Platform Complexity
Maropost Overcomes SaaS Platform Complexity with a One-Stop Solution Pixabay

"Employees are wasting hours every day trying to find information hidden within apps; 6 in 10 people say it's hard to know what colleagues are doing; 43% say they spend too much time switching between different work apps like Slack and Zoom," the report read in part. "Knowledge is fragmented across too many tools, with 54% of workers saying that this makes it harder to find what they need."

From individual output to teamwork and collaboration, the modern workplace has largely suffered in the post-pandemic world, with "nearly two-thirds (62%) of people reporting missing opportunities to collaborate." According to a Harvard Business Review study, the SaaS surge in the post-COVID world has also created tech burnout, further complicating an already chaotic environment.

Maropost, a market leader in eCommerce, marketing automation, and help desk software, is one of the companies transforming the SaaS landscape. Instead of creating more SaaS solutions with different capabilities, Maropost has led the way by designing and launching a unified eCommerce, retail, marketing automation, search, and helpdesk platform. The end-to-end omnichannel platform has cemented Maropost's standing as a unicorn of the tech space, but the founders wouldn't have it any other way.

According to Ross Andrew Paquette, the company's CEO, the goal has always been to build something that impacts their customers' lives. That mission has never been more urgent than in the current business landscape as everyone tries to overcome the prevailing economic uncertainty. Businesses need efficient and effective solutions to increase productivity, and Maropost provides precisely that through its platform.

While other tech brands are trying to outdo each other with new applications daily, Maropost is focused on being a single partner across its customers' business-critical technology stack. The company's far-reaching suite of products offers a unified solution within a single application, eliminating the need for fragmented and complex integrations. This explains Maropost's stature in the market and popularity with companies looking to decrease complexity and boost productivity in their operations.

"By working with one platform, one partner, and having one relationship, our customers can better focus on their business, have the reporting they need, and make decisions they need to best navigate the current economy," the CEO explains. He adds that Maropost is driven by the work itself, and their accomplishments have only motivated them to do more.

"We are 100% focused on unifying our products and making them accessible globally. We continue to expand in North America, Europe, Australia, and New Zealand to become the only choice for mid-market companies across our product portfolio," he says. Since their early days in the trenches, the Maropost team has always had grand ambitions to impact lives and change their industry.

Bootstrapped since day one, Maropost is now a tech giant valued at $1.7 billion. The growth continues despite the challenging economic times, with Maropost being one of the few tech companies on a hiring spree in this period.