Mercedes-Benz Fashion Week
A model presents a creation by designer Selma State as part of her Spring/Summer 2014 collection during Mercedes-Benz Fashion Week in Istanbul, Oct. 9, 2013. Reuters/Murad Sezer

Mercedes-Benz Fashion Week officially kicks off in New York on Thursday, Feb. 6, as all fashion followers and fans descend upon the city, showcasing the Fall/Winter 2014 season with a new look and around 300 catwalk presentations.

The show, which is traditionally dominated by U.S. designers led by Marc Jacobs and Alexander Wang, will feature emerging talents this season from Europe, Asia and, for the first time, Australia.

The Fashion Week that begins Thursday will continue until Feb. 13 at the Lincoln Center. While some designers show offsite (like Wang, who will show at the Brooklyn Navy Yard), designers like Carolina Herrera, Monique Lhuillier, Nicole Miller, Naeem Khan and many others will show at Lincoln Center.

The New York Fashion Week will be later followed by London, Paris and Milan. The opening show will have Nicholas K, followed by BCBG Max Azria and Tadashi Shoji.

"Fashion Week has become this massive, massive thing, and it's outgrown its traditional boundaries," Eric Wilson, fashion news director at InStyle magazine, was quoted as saying. "It's a question of how it's going to manage its growth at this point."

Abby Schreiber, an associate editor who covers fashion at Paper magazine, said, "One thing I hear again and again is just how overwhelming Fashion Week has become."

"The number of people interested in Fashion Week has ballooned," she added.

The most-anticipated event is Jacobs, who is expected to unveil his first collection since leaving Louis Vuitton.

Last season more than 3.7 million viewers watched live streaming of the show, with figures estimated to rise this season.

The Mercedes-Benz Fashion Week live stream can be viewed at