KEY POINTS

  • The demand for refrigerated dog food are on a steady rirse
  • Pet Plate offers gourmet food for your pet dogs that offers the best quality ingredients made in a human kitchen
  • Refrigerated dog food saw a 28% upsurge in sales last year as compared to a meager 9% in dry dog food and 4% in wet variants

Dogs are man's best friend, and it goes without saying that owners go by leaps and bounds to give their pooches the next best thing.

The demand for refrigerated dog food came as an overnight indulgence for the modern-day pet owner. Think of it as gourmet for Spot: custom-made, packed with nutrients and must be eaten as soon as possible. While the more traditional dog food is still in the shelves of supermarkets and pet stores, companies like Pet Plate are offering more out of the box – or kennel, if you put things in context.

What Pet Plate promises may sound and look like out of “Food Network:” Real food cooked fresh for your dog and it's made with real ingredients in a “human-grade kitchen.” From Barkin' Beef, Chompin' Chicken, Lip Lickin' Lamb and Tail Waggin' Turkey, each Pet Plate meal is complete with all the bells and whistles specifically made for your pet.

Dog Food Warning
The U.S. Food and Drug Administration has issued a warning about raw dog food that may be contaminated with Salmonella. Dogs attend 'A Sausage Dog Celebration' as part of London Dog Week at M Restaurant on March 24, 2019 in London, England. Getty Images/John Phillips

Pet Plate founder Renaldo Webb, who sat down with the New York Post described his venture as something that treats dogs more of a human companion.

“The humanization of pets has hit dog owners more,” he told the outlet. They have raised $6 million and is expected to announce new funding in the coming weeks.

What started as a personal endeavor for his pet – cooking meals for Winston – has turned into part and parcel of the overall $323 million in retail sales last year and a whopping $31.7 billion overall, according to the IRI, through the Post.

Still, refrigerated dog food only accounts for a small piece of the pie, despite the fact that it saw a 28% upsurge in sales last year as compared to a meager 9% in dry dog food and 4% in wet variants.

Everything that your pup needs – and owners, too – are in a bowl of Pet Plate. To say the least, it's a meal prepared by a human chef to make them healthier, live longer and have “tighter waistlines.”

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