Making its debut in 1996, this year marks the 25th anniversary of the famous media franchise Pokémon. As its fan base continues to broaden, creative teams within the company have endured tons of criticism, especially regarding the last few entries in the mainline series.

From older fans who have stuck by the franchise from its introduction, to younger ones recently discovering it, the Pokémon Company must find creative ways to satisfy a wide range of users.

While speaking with Axios, Pokémon Company Director of Consumer Marketing J.C. Smith said that they prioritize making sure all age groups are being considered. He also confirmed that they are aware of the criticism and negativity from fans.

"We have a group of creators and professionals working at the Pokémon Company that have been through a lot — seen, heard [a lot]," he said. “They have thicker skin than many people do because they’ve heard it."

In regards to the older fan base, Smith says the company understands that there is a desire for games that are more mature.

"​​We hear it," he said. "We try to focus on making the core accessible to everyone."

Pokémon Diamond and Pearl are set to release Nov. 19. They were revealed as part of Pokémon’s 25th anniversary event, accompanied by Pokémon Legends: Arceus, which is set to release in January.