Prince Harry and Meghan Markle are reportedly doing their share in controlling their own media by doing one important thing.

While speaking with 9 News Australia, royal expert Juliet Rieden said that the Duke and Duchess of Sussex are utilizing their social media account to achieve their goals.

“They’re going to lead from the front, they’re going to control their own media with their own social media accounts,” she said.

Rieden also weighed in on Prince Harry’s partnership with Oprah on a documentary series that will revolve around mental health. The royal expert said that the plan is actually a natural fit for the two especially since Oprah has also been involved with her chosen charities.

“Oprah obviously being American, being a good friend of Meghan’s, she was at their wedding. It’s an interesting initiative to see a royal on a bigger stage there with a veteran of the TV industry,” she said.

Meanwhile, another royal expert also talked about the name that Prince Harry and Markle used for their charity. Richard Fitzwilliams told Express that the name Sussex Royal is an unusual choice since this is also what the royal couple’s Instagram account is called.

But the royal commentator said that it is possible for Markle and Prince Harry to think that the handle has a contemporary edge to it.

“It’s certainly unexpected but my bet is it will work both nationally and internationally and on a pretty seismic scale,” he said.

The Duke and Duchess of Sussex used to operate under Kensington Palace and updates about their royal duties and personal lives were shared via the official Instagram account of Kensington Palace.

But earlier this year, it was announced that Prince Harry and Markle have decided to split from Prince William and Kate Middleton. Following their split, Archie’s parents created their own Instagram handle.

Shortly after, they also separated from the Royal Foundation, which Prince Harry set up with the Duke and Duchess of Cambridge years ago.