Not everyone recognizes a Steve-O prank when they see one. Emergency responders came to rescue the former MTV star when his promotional stunt was misinterpreted.

Steve-O was promoting his new comedy special “Gnarly” by taping himself to a billboard in Los Angeles. He told fans on Instagram about the public installation and noted that he was completely safe. Specifically, he said that he didn’t want to “waste” any officials’ time with his stunt.

“…[I] want to emphasize that a team of real professionals rigged everything safely. There is zero chance of me falling, and it’s important to me that we not waste any valuable city resources on this,” Steve-O wrote. “I’m happy to just hang out, and really want the world to know about this project I worked so hard on.”

Apparently, concerned citizens didn’t check out his social media before reporting his whereabouts to the authorities. According to the prankster's Instagram Story, he was up for about an hour and 45 minutes before the cops came, and they were trying to determine if he was allowed to be up there.

Steve-O believed he had a legal right since he paid for the billboard and he was secured safely. However, firefighters eventually determined that the former “Jackass” star, born Stephen Gilchrist Glover, needed to be dismounted.

Once the duct tape barrier was removed, Steve-O was brought down wearing just a red bandana, harness and what appeared to be an adult diaper, indicating that he hoped the stunt would last much longer.

The incident was reported on the Citizen crime alert app, according to The Daily Mail.

Steve-O Steve-O duct taped himself to billboard as a publicity stunt for his new comedy special "Gnarly" on Aug. 13, 2020 in Hollywood, California. Photo: Axelle/Bauer-Griffin/FilmMagic