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French Publicis Groupe SA and American Omnicom Group Inc. will form a group worth $35.1 billion.

Thanks to mobile growth and improved advertising, Wall Street is bullish on Facebook's Q2 earnings, which will be announced Wednesday.

Google will implement a major upgrade of its AdWords product Monday, but many advertisers are unhappy about the forced changeover.

A troika of policy heavyweights has established new guidelines aimed at removing advertising revenue from sites with illegal content.

PBS Affiliate, Thirteen, released three fake reality show trailers on Monday as part of a larger advertising campaign that mocks reality television.

The U.S. State Department is under fire for shelling out $630,000 to buy Facebook Inc. (Nasdaq: FB) “likes,” a 57-page report says.

Two attorneys general are demanding that Google cleans up YouTube and stops profiting from illegal videos.

Shelly Lazarus, chairman emeritus of Ogilvy & Mather, discusses management philosophies, the future of advertising, and why “Mad Men” moves a little slow for her taste.

Etienne Uzac co-founded International Business Times as a global-news website alternative to the “established business media."

Hershey’s chocolate bar served as a the focal point of a key scene in “Mad Men’s” season-six finale, but will Don Draper’s whorehouse confession help or hurt the Hershey brand?

Coke has a 60 percent market share in India and about a 30 percent share in Pakistan.

Facebook says users will tolerate more advertisements. Is that assumption correct?

Texas mother Stephanie Christine Redus was charged this week after posting an ad on Craigslist seeking a family to adopt her 3-year-old son.

New research from McKinsey & Company suggests that TV and print media still account for the vast majority of our news-consumption time.

We're midway through Season 6 of "Mad Men," and the assassination of Bobby Kennedy is right around the corner.

A yearlong boycott of advertisers that began with the Sandra Fluke controversy has wreaked havoc on Cumulus Media, which broadcasts Limbaugh.

Twitter is signing its biggest advertising deal yet with one of the world’s leading ad-buyers. The deal comes as people increasingly network while watching TV.

One Million Moms organization is requesting Kmart take their latest "Ship My Pants" commercial off-air.

We've gotten used to the idea that web content should always be free, but at what cost?

On the Google News blog, a senior Google official sent a warning to publishers about mixing sponsored content with news.

JWT, the Indian arm of the advertising major WPP has sacked its employees involved in a controversial sexist advertisement series.